At a Glance
- Tasks: Lead regional marketing strategies and drive impactful campaigns across Europe.
- Company: Join Stripe, a leading financial infrastructure platform transforming the way businesses operate.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional growth.
- Other info: Collaborative culture that values innovation and teamwork.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of finance.
- Qualifications: 10+ years in B2B marketing with expertise in diverse marketing strategies.
The predicted salary is between 81400 - 122000 £ per year.
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.
What you'll do
- Define and own the regional field marketing strategy across Northern and Southern Europe, building a scalable framework that addresses distinct market needs across enterprises, digital-native businesses, startups, and platform and SaaS segments.
- Develop the regional brand and influence strategy - positioning Stripe as a thought leader and partner of choice through content, executive visibility, industry presence, events, and locally tailored narratives.
- Build a clear investment plan and roadmap aligned to GTM leadership priorities and regional revenue targets, using data and competitive insights to inform market prioritisation.
- Partner across all marketing functions (demand gen, PMM, brand, comms, content, digital, executive marketing, partnerships) and work closely with GTM leadership to co-develop strategy and ensure the right programmes and investments are in place.
- Influence and align senior stakeholders across global and regional teams to secure buy-in, resources, and cross-functional support.
- Own the end-to-end execution of the field marketing plan - including regional events strategy, programme delivery, and hands-on activation ensuring plans translate into measurable outcomes on the ground.
- Partner with Product Marketing and Comms to localise and amplify Stripe's story and content for diverse regional audiences.
- Own pipeline accountability and key business metrics across the sales funnel - including pipeline generation, deal acceleration, and customer acquisition continually optimising programmes for efficiency, scale, and demonstrable ROI.
Qualifications
- 10+ years of relevant B2B marketing experience in Enterprise Technology, with demonstrated experience owning a regional or multi-market marketing strategy.
- Full-stack marketing expertise – proven ability to build and execute across brand, demand generation, content, events, ABM, thought leadership, and digital marketing.
- Proven track record of defining and executing field marketing strategies that drive brand awareness, pipeline generation, and customer acquisition across diverse markets.
- Experience building scalable frameworks and playbooks that address distinct market needs while maintaining strategic coherence.
- Strong strategic mindset with the ability to build brand and influence strategies – not just demand and pipeline programmes.
- Outstanding cross-functional leadership experience working across multiple marketing functions, GTM teams, and senior stakeholders to align priorities and secure resources.
- Strong partnership with Sales teams as a strategic partner – joint planning, co-developing account strategies, and driving shared outcomes.
- Excellent communication skills – able to convey complex strategies simply, influence senior leaders, and present confidently to diverse audiences.
- Strong problem-solving capabilities – comfortable using data to inform strategy, prioritise investments, and demonstrate ROI.
- Ability to operate at pace in a fast-moving, ambiguous environment – managing multiple complex projects across a diverse geographic region with tight timelines.
- Experience working across multiple European markets with an understanding of cultural, linguistic, and business nuances; a startup-builder mentality with a bias to action and comfort operating in environments where you’re building from the ground up.
- Experience in payments, financial technology, or adjacent industries – or marketing to FinTech companies.
- Understanding of the payments, e-commerce, platform, and SaaS partner ecosystems.
- Demonstrated success delivering marketing programmes with and through consulting and technology partners.
- Multilingual capabilities or experience marketing in non-English European markets.
- Experience defining thought leadership and influence strategies for B2B technology brands.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
The annual salary range for this role in the primary location is £81,400 – £122,000. This range may change if you are hired in another location. For sales roles, the range provided is the role's On Target Earnings ('OTE') range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.
Regional Field Marketing Manager employer: Stripe
Stripe is an exceptional employer that fosters a vibrant and collaborative work culture, where innovation and teamwork are at the forefront. With a strong focus on employee growth, Stripes benefit from tailored development opportunities and the chance to make a significant impact in the fast-paced world of financial technology. Located in key European markets, employees enjoy a dynamic environment that embraces flexibility while ensuring meaningful engagement with local audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Field Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stripe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stripe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stripe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stripe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Field Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stripe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stripe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stripe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stripe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stripe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stripe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
