Paid Marketing Manager

Growth Marketing is a team of performance‑driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self‑serve and sales motions. We work globally, across all Stripe offerings and with all company segments – from startups to the largest enterprises.

As a Paid Digital Marketing Manager, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and to drive demand and engage key segments of users – designing, implementing, and optimizing scaled digital campaigns. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you will be the go‑to expert on paid digital to support multiple segments and collaborate with a cross‑functional team to deliver on marketing goals for those segments.

Responsibilities

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
• Develop and manage testing agenda and media plans for the program.
• Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go‑lives, pipeline, revenue) – measure success, optimize against targets, and report on performance on a recurring cadence.
• Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
• Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best‑in‑class paid program.
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
• Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
• Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
• Proactively identify areas of weakness in the paid program and flag these as requiring improvement – and then create a plan to remedy.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social/display and direct response.
• 2+ years of B2B marketing experience
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
• Self‑starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• User‑first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross‑functionally across teams, including those that are not experts in paid media

Preferred qualifications

• 10+ years of work experience
• 7+ years of paid digital experience, preferably in paid social/display and direct response.
• 5+ years of B2B marketing experience, preferably with ABM experience
• Experience with Marketo and/or Salesforce
• Experience driving demand for sales teams; experience in sales concepts, processes, and metrics

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). Office‑assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in‑person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams. A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on‑sites, meet‑ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

The annual salary range for this role in the primary location is £81,400 – £122,000. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process. Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.