At a Glance
- Tasks: Drive growth through strategic paid search campaigns and optimise performance across platforms.
- Company: Join Stripe, a leading financial infrastructure platform transforming the global economy.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and leverage AI tools for campaign success.
- Why this job: Make a real impact on businesses while honing your marketing skills in a dynamic environment.
- Qualifications: Experience in paid search, strong analytical skills, and project management abilities.
The predicted salary is between 50000 - 60000 £ per year.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Stripe's Marketing team drives Stripe's growth by making sure businesses know about Stripe at each stage of the journey - understanding and loving our brand, to successfully using our full suite of products, to becoming our advocates and champions. The Performance Marketing team provides media strategy, planning, execution and optimization to drive growth of our business, across Stripe’s markets.
What you’ll do
Stripe is looking for an experienced and passionate team member with experience running paid search at scale. This is a key role in Stripe’s performance marketing team, and will contribute directly to Stripe’s growth. As your region’s paid search manager, you will be the go-to expert on paid search and collaborate with our Head of Paid Search to maximize revenue through this channel for your region.
Responsibilities
- Support Stripe in building and optimizing our paid search program using business knowledge and data.
- Partner with various internal stakeholders including the web development, marketing operations, localization, and product marketing teams to create a best-in-class paid search program.
- Transition between providing strategic guidance for your program and executing this strategy hands-on within the search platforms.
- Own end-to-end campaign set up, measurement, and optimization.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
- Create keyword portfolios that capture search interest at each stage of the user journey (discovery, consideration, conversion) for each of our products.
- Craft ad copy that puts users first in communicating our products’ value proposition, engaging their interest and increasing CTR and CVR.
- Lead in analyzing the effectiveness of paid search campaigns, increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming.
- Proactively identify areas of weakness in the paid search program and flag these as requiring improvement - and then create a plan to remedy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- Paid search expertise: in-depth paid search platform knowledge (Google Ads, Microsoft Ads). Able to create and optimize campaigns from launch to maturity.
- Advanced Excel and Google Sheets skills: comfortable with pivot tables, sumifs, vlookups, index match, etc.
- Project management: able to project manage both short term campaign planning and long term vision for paid search strategy.
- High agency/self-starter: proactively take steps to drive business outcomes and independently envision what’s required for the future success of the paid search program.
- AI fluency: familiarity with how to leverage AI tooling to efficiently manage search campaigns, analyze performance, and improve the ROI of the channel.
- 2 to 4 years of relevant experience, 6 to 8 years of total experience.
Preferred qualifications
- Industry experience: Scaled B2B experience a plus (not required, but ability to articulate the basic differences in marketing strategy approach between B2B and B2C companies).
- Cross functional collaboration: inform and educate internal stakeholders on paid search best practices - stay up to date on the best ways to maximize ROI from every dollar we invest.
Paid Search Marketing Manager in London employer: Stripe
Stripe is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to drive meaningful impact in the financial infrastructure space. With a strong focus on professional growth, Stripe offers ample opportunities for career advancement and collaboration across diverse teams, ensuring that every team member can contribute to the company's mission of increasing the GDP of the internet. Located in a vibrant tech hub, employees enjoy a stimulating environment that encourages creativity and the pursuit of excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your paid search campaigns and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid search. Be ready to discuss your strategies and how you've optimised campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Stripe.
We think you need these skills to ace Paid Search Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Paid Search:When you're writing your application, let your enthusiasm for paid search shine through! Share specific examples of campaigns you've managed and the results you've achieved. We love seeing candidates who are genuinely excited about the work they do.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in paid search marketing. Use keywords from the job description to show us that you understand what we're looking for. This helps us see how you fit into our team!
Be Data-Driven:Since this role is all about optimising campaigns, include metrics and data in your application. Talk about how you've used data to drive decisions in past roles. We want to know how you measure success and improve performance!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Stripe
✨Know Your Paid Search Inside Out
Make sure you brush up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you’re not just familiar with the platforms but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you use data to drive decisions. Bring examples of how you've used Excel or Google Sheets for campaign analysis, including any advanced functions like pivot tables or VLOOKUPs. This will demonstrate your ability to optimise campaigns based on performance metrics.
✨Demonstrate Project Management Prowess
Be ready to discuss how you manage both short-term and long-term projects. Share specific examples of how you’ve planned and executed paid search strategies, highlighting your ability to juggle multiple tasks while keeping an eye on the bigger picture.
✨Emphasise Collaboration and Communication
Stripe values cross-functional teamwork, so be prepared to share experiences where you’ve worked with other teams. Discuss how you’ve educated stakeholders on paid search best practices and how you’ve collaborated to maximise ROI. This will show that you can work well within a team and drive collective success.
