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For Companies At a Glance
- Tasks: Lead and optimise paid digital marketing campaigns to drive user engagement and revenue growth.
- Company: Join Stripe, a leading financial infrastructure platform transforming the global economy.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment with a strong emphasis on user experience and data-driven decisions.
- Why this job: Make a real impact on the global economy while working with innovative marketing strategies.
- Qualifications: 7+ years of experience in digital marketing, with a focus on paid channels.
The predicted salary is between 70000 - 90000 £ per year.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
What you’ll do
As a Paid Digital Marketing Manager, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and to drive demand and engage key segments of users - designing, implementing, and optimizing scaled digital campaigns. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you will be the go-to expert on paid digital to support multiple segments and collaborate with a cross functional team to deliver on marketing goals for those segments.
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
- Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
- Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social/display and direct response.
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
- Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social/display and direct response.
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo and/or Salesforce
- Experience driving demand for sales teams; experience in sales concepts, processes, and metrics
Paid Marketing Manager in London employer: Stripe
Contact Detail:
Stripe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Stripe’s marketing strategies and thinking about how you can contribute. Tailor your answers to show you understand their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Paid Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about joining Stripe and how you can contribute to our mission. A personal touch can make all the difference.
Tailor Your Experience: Make sure to highlight your relevant experience in paid digital marketing. We’re looking for specific examples of campaigns you've managed and the results you've achieved. This helps us see how your skills align with what we need.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps to break down your achievements and responsibilities – it makes it easier for us to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Stripe
✨Know Your Numbers
As a Paid Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like MQLs, SQOs, and revenue growth. Be ready to discuss how you've driven these metrics in past roles and how you plan to do so at Stripe.
✨Showcase Your Campaign Success
Prepare specific examples of successful paid campaigns you've managed. Highlight your role in ideation, execution, and optimisation. Use data to back up your claims and demonstrate your analytical skills—this will show that you can drive results effectively.
✨Understand the User Journey
Stripe is all about user experience, so make sure you can articulate how your marketing strategies align with user needs. Discuss how you've used insights from user behaviour to optimise campaigns and improve engagement in previous positions.
✨Collaboration is Key
You'll be working with various teams, so emphasise your ability to collaborate cross-functionally. Share examples of how you've partnered with design, analytics, and sales teams to create successful marketing strategies. This will show that you're a team player who can drive results together.