At a Glance
- Tasks: Lead and optimise paid digital marketing campaigns to drive demand and revenue.
- Company: Join Stripe, a leading financial infrastructure platform transforming the global economy.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and drive innovative marketing strategies.
- Why this job: Make a real impact on the future of digital marketing in a dynamic environment.
- Qualifications: 7+ years of experience in paid digital marketing and B2B marketing.
The predicted salary is between 70000 - 90000 £ per year.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
What you’ll do
As a Paid Digital Marketing Manager, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and to drive demand and engage key segments of users - designing, implementing, and optimizing scaled digital campaigns. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you will be the go-to expert on paid digital to support multiple segments and collaborate with a cross functional team to deliver on marketing goals for those segments.
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
- Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
- Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social/display and direct response.
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
- Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social/display and direct response.
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo and/or Salesforce
- Experience driving demand for sales teams; experience in sales concepts, processes, and metrics
Enterprise Paid Marketing Manager in London employer: Stripe
Stripe is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As an Enterprise Paid Marketing Manager, you will have access to unparalleled growth opportunities within a global team dedicated to driving impactful marketing strategies. With a commitment to employee development and a mission to enhance the global economy, Stripe offers a unique environment for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Enterprise Paid Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Stripe’s marketing strategies and recent campaigns. Tailor your answers to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Enterprise Paid Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Stripe.
Tailor Your Experience:Make sure to highlight your relevant experience in paid digital marketing. We love seeing specific examples of campaigns you've managed and the results you've achieved, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Avoid jargon unless it’s necessary!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Stripe
✨Know Your Numbers
As a Paid Digital Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like MQLs, SQOs, and revenue growth. Be ready to discuss how you've driven these metrics in past roles and how you plan to do so at Stripe.
✨Showcase Your Campaign Success
Prepare specific examples of successful paid campaigns you've managed. Highlight your role in ideation, strategy, and execution. Discuss the challenges you faced, how you overcame them, and the results achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the User Journey
Stripe is all about user experience. Familiarise yourself with how users interact with digital marketing channels. Be prepared to discuss how you would optimise campaigns based on user behaviour and feedback. Showing a user-first sensibility will resonate well with the interviewers.
✨Collaborate Like a Pro
This role requires cross-functional collaboration. Think of examples where you've worked with teams outside of marketing, such as sales or product development. Emphasise your communication skills and ability to drive projects forward with diverse stakeholders. This will show you're a team player who can thrive in Stripe's collaborative environment.
