At a Glance
- Tasks: Lead marketing strategy for EMEA, driving demand through multi-channel campaigns.
- Company: Join a dynamic team at Stripe, a leader in fintech innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with a startup mentality and collaborative culture.
- Why this job: Shape the future of platforms and marketplaces while making a real impact.
- Qualifications: 7+ years in enterprise marketing with strong digital and analytical skills.
The predicted salary is between 59400 - 72600 £ per year.
Overview
In this role, you will define and lead Stripe’s Platform and Marketplaces marketing strategy for the EMEA region, partnering with global and regional teams to drive demand.
You’ll execute multi-channel campaigns, align with Sales, Product Marketing, and Campaigns, and own regional growth metrics.
You’ll act as a thought leader for EMEA, continuously optimize for efficiency and scale, and shape the GTM across platforms and marketplaces.
Responsibilities
- Develop a multi-channel regional demand generation strategy for Saa S Platforms and Marketplaces in EMEA
- Collaborate with global and regional performance media experts to acquire and re-engage customers
- Land global campaigns in region with PMMs and global leads to acquire and nurture leads at scale
- Develop account-based marketing strategies for named accounts
- Build a cross-GTM coalition with Global Marketing, Regional Sales, Sales Development, and Sales Operations
- Own key business and revenue metrics across the full funnel and investigate health issues like conversion and lead quality
- Define regional requirements for Mar Tech stack and lead management in partnership with cross-functional teams
- Identify innovative ways to reach and engage users
- Represent EMEA as a thought leader in campaigns and go-to-market initiatives
- Continuously optimize for efficiency, scale for growth, and prioritize focus
- Key requirements
- 7+ years of experience running marketing campaigns for enterprise-sized companies
- Deep understanding of paid media, digital marketing, marketing automation, email marketing, ABM, and lead management
- Experience partnering with Sales for joint planning, execution, and disciplined lead follow-up
- Proven track record delivering end-to-end, multi-channel programmes with cross-functional stakeholders and measurable funnel KPIs
- Strong written and verbal communication skills
- Excellent organization and project management abilities to handle multiple complex projects
- Strong analytical skills to derive actionable insights from data
- Ability to work cross-functionally in a highly matrixed organization
- Startup mentality with bias to action in a fast-paced environment
- collaboration
- strategic thinking
- clear communication
- paid media tactics
- digital marketing
- marketing automation
EMEA Demand Generation, Platforms in London employer: Stripe
Stripe is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to collaborate with some of the largest enterprises and most ambitious startups in the financial technology space. With a strong focus on employee growth, Stripe offers numerous opportunities for professional development and encourages team members to engage in meaningful projects that drive real impact. Located in a vibrant tech hub, employees benefit from a stimulating environment that promotes creativity and collaboration, making it an ideal place for those looking to advance their careers in solution architecture.
