At a Glance
- Tasks: Lead paid digital marketing campaigns to drive user engagement and revenue growth.
- Company: Join a dynamic team at Stripe, focused on innovative growth marketing.
- Benefits: Competitive salary, equity options, health benefits, and flexible work arrangements.
- Other info: Collaborate with cross-functional teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 7+ years of experience in digital marketing, with a focus on paid strategies.
The predicted salary is between 81400 - 122000 £ per year.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
What you’ll do
As a Paid Digital Marketing Manager, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and to drive demand and engage key segments of users - designing, implementing, and optimizing scaled digital campaigns. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you will be the go-to expert on paid digital to support multiple segments and collaborate with a cross functional team to deliver on marketing goals for those segments.
Responsibilities
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
- Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
- Partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social/display and direct response.
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
- Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social/display and direct response.
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo and/or Salesforce
- Experience driving demand for sales teams; experience in sales concepts, processes, and metrics
This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
The annual salary range for this role in the primary location is £81,400 - £122,000. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.
Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.
Enterprise Paid Marketing Manager employer: Stripe
At Stripe, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Growth Marketing team thrives on collaboration and innovation, offering employees ample opportunities for professional development and growth in the fast-paced digital marketing landscape. With competitive benefits, including equity options and wellness stipends, along with the flexibility of remote work, Stripe is committed to supporting our team members in achieving both personal and professional success.
StudySmarter Expert Advice🤫
We think this is how you could land Enterprise Paid Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Tailor your answers to show how your experience aligns with their goals, especially in driving revenue and user engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Enterprise Paid Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Enterprise Paid Marketing Manager role. Highlight your relevant experience in paid digital marketing and B2B strategies, as this will show us you understand what we're looking for.
Showcase Your Achievements:When detailing your work experience, focus on specific achievements and metrics that demonstrate your impact. We love numbers, so if you've driven growth in MQLs or revenue, let us know!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon unless it's relevant. We appreciate a well-structured application that’s easy to read.
Apply Through Our Website:Don’t forget to submit your application through our website! This ensures we receive all the necessary information and helps us keep track of your application. Plus, it’s super easy to do!
How to prepare for a job interview at Stripe
✨Know Your Metrics
Familiarise yourself with key performance indicators like MQLs, SQOs, and revenue metrics. Be ready to discuss how you've driven growth in these areas in your previous roles, as this will show your understanding of the paid marketing landscape.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to optimise campaigns. Discuss specific tools or methodologies you've employed to analyse trends and derive actionable insights, as this is crucial for the role.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally. Be prepared to share stories about how you've partnered with teams like design, analytics, and sales to achieve marketing goals, demonstrating your ability to work well with others.
✨User-First Mindset
Emphasise your user-first sensibility by discussing how you've tailored campaigns based on user behaviour and feedback. This will resonate well with the company's focus on creating an exceptional user experience.
