The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.
What you'll do
- Define and own the regional field marketing strategy across Northern and Southern Europe, building a scalable framework that addresses distinct market needs across enterprises, digital-native businesses, startups, and platform and SaaS segments.
- Develop the regional brand and influence strategy-positioning Stripe as a thought leader and partner of choice through content, executive visibility, industry presence, events, and locally tailored narratives.
- Build a clear investment plan and roadmap aligned to GTM leadership priorities and regional revenue targets, using data and competitive insights to inform market prioritisation.
- Partner across all marketing functions (demand gen, PMM, brand, comms, content, digital, executive marketing, partnerships) and work closely with GTM leadership to co-develop strategy and ensure the right programmes and investments are in place.
- Influence and align senior stakeholders across global and regional teams to secure buy-in, resources, and cross-functional support.
- Own the end-to-end execution of the field marketing plan-including regional events strategy, programme delivery, and hands‑on activation ensuring plans translate into measurable outcomes on the ground.
- Partner with Product Marketing and Comms to localise and amplify Stripe's story and content for diverse regional audiences.
- Own pipeline accountability and key business metrics across the sales funnel-including pipeline generation, deal acceleration, and customer acquisition continually optimising programmes for efficiency, scale, and demonstrable ROI.
Office‑assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico, Bengaluru, India, and Dublin, Ireland work 100% from the office. Also, some teams have greater in‑office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in‑person collaboration and learning from each other, while supporting flexibility when possible.
Qualifications
- 10+ years of relevant B2B marketing experience in Enterprise Technology, with demonstrated experience owning a regional or multi‑market marketing strategy.
- Full‑stack marketing expertise – proven ability to build and execute across brand, demand generation, content, events, ABM, thought leadership, and digital marketing.
- Proven track record of defining and executing field marketing strategies that drive brand awareness, pipeline generation, and customer acquisition across diverse markets.
- Experience building scalable frameworks and playbooks that address distinct market needs while maintaining strategic coherence.
- Strong strategic mindset with the ability to build brand and influence strategies – not just demand and pipeline programmes.
- Outstanding cross‑functional leadership experience working across multiple marketing functions, GTM teams, and senior stakeholders to align priorities and secure resources.
- Strong partnership with Sales teams as a strategic partner – joint planning, co‑developing account strategies, and driving shared outcomes.
- Excellent communication skills – able to convey complex strategies simply, influence senior leaders, and present confidently to diverse audiences.
- Strong problem‑solving capabilities – comfortable using data to inform strategy, prioritise investments, and demonstrate ROI.
- Ability to operate at pace in a fast‑moving, ambiguous environment – managing multiple complex projects across a diverse geographic region with tight timelines.
- Experience working across multiple European markets with an understanding of cultural, linguistic, and business nuances; a startup‑builder mentality with a bias to action and comfort operating in environments where you’re building from the ground up.
- Experience in payments, financial technology, or adjacent industries – or marketing to FinTech companies.
- Understanding of the payments, e‑commerce, platform, and SaaS partner ecosystems.
- Demonstrated success delivering marketing programmes with and through consulting and technology partners.
- Multilingual capabilities or experience marketing in non‑English European markets.
- Experience defining thought leadership and influence strategies for B2B technology brands.
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
The annual salary range for this role in the primary location is £81,400 – £122,000. This range may change if you are hired in another location. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.
