At a Glance
- Tasks: Create engaging email and SMS campaigns to connect with our community.
- Company: Join Stripe & Stare, a brand on a mission to revolutionise comfort in underwear.
- Benefits: Flexible working hours, creative environment, and opportunities for personal growth.
- Other info: Dynamic role with room for innovation and career advancement.
- Why this job: Be part of a fun team that values creativity and data-driven decisions.
- Qualifications: Experience in digital marketing and a passion for fashion is a plus.
The predicted salary is between 34650 - 42350 £ per year.
At Stripe & Stare, we’ve been on a mission to solve the wedgie crisis since 2017, creating seriously comfy, sustainably made underwear and loungewear that women actually want to wear. As we continue to grow our global community (aka the Knickerhood), we’re looking for a CRM Executive to help us build thoughtful, engaging conversations with our customers.
Reporting into the CRM & Lifecycle Manager, you’ll play a key role in bringing our CRM strategy to life - from crafting emails and SMS messages to optimising journeys that keep our community coming back for more cloud-soft comfort. If you love great copy, smart data, and creating experiences that make customers feel seen (and seriously comfy), you’ll fit right in.
What you’ll be responsible for:
- Building and scheduling all email and SMS campaigns across UK, USA and wider ROW markets.
- Monitoring and analysing campaign performance, sharing clear and actionable insights to support continued growth across CRM channels.
- Creating and maintaining automated customer journeys, including updating imagery and creative assets to align with seasonal campaigns and launches.
- Work closely with the CRM & Lifecycle Manager to develop CRM strategies and communication plans across owned channels.
- Briefing our internal creative team to develop engaging campaign concepts that align with key trading moments, product launches, seasonal trends and stock availability.
- Work closely with the CRM & Lifecycle Manager, eCommerce and Merchandising teams to ensure all communications are optimised and on brand.
- Conduct regular competitor analysis and identify key trends and opportunities to strengthen our CRM strategy.
- Conduct and monitor A/B test results, reporting on this regularly to the CRM & Lifecycle Manager.
- Monitor and manage direct mail suppression lists and communicate updates to external partners where required.
What we’re looking for:
- Analytical mindset: You’re comfortable working with data and identifying opportunities for improvement using CRM platforms and reporting tools.
- Creative thinking: You’re able to generate innovative ideas for campaigns and testing to challenge, shape and help grow CRM performance.
- Strong copywriting skills: You can craft clear, engaging copy for emails and SMS messages while staying true to our quintessentially British (and slightly playful) brand voice.
- Great attention to detail: From the layout of an email template to the grammar in an SMS, you take pride in delivering work that’s polished and accurate.
- Proactive team player: You’ll be joining a small, fast-moving team, so strong communication skills and the ability to adapt quickly are key.
- A positive, can-do attitude: Most importantly, you’re curious, eager to learn and excited to grow with the brand as an integral member of the team.
Skills & Qualifications:
- At least 1 year of experience in a digital marketing role (preferred).
- A bachelor’s degree in a relevant field such as Marketing, Business or creative discipline (preferred).
- Interest in the fashion and retail industry.
- Data literacy with a high level of attention to detail.
- Experience with CRM and eCommerce systems such as Klaviyo and Shopify (preferred).
- Nice to have:
- Experience with email and SMS marketing platforms.
- Basic HTML knowledge for email editing.
- Experience with analytics tools such as Triple Whale or Google Analytics.
- Experience running A/B tests or working with customer segmentation.
CRM Executive in Plymouth employer: Stripe & Stare
At Stripe & Stare, we pride ourselves on being an exceptional employer that champions creativity and collaboration in a vibrant work culture. As a CRM Executive, you'll have the opportunity to grow within a supportive team while contributing to our mission of providing sustainable comfort to women worldwide. With a focus on employee development and a playful, engaging atmosphere, we ensure that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Plymouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stripe & Stare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stripe & Stare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stripe & Stare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stripe & Stare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Plymouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stripe & Stare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stripe & Stare:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stripe & Stare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stripe & Stare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stripe & Stare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stripe & Stare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
