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- Tasks: Lead brand strategy and execution during a critical growth phase for a sustainable fashion brand.
- Company: Fast-growing, female-founded sustainable fashion business known for comfortable knickers.
- Benefits: Extra day off for your birthday, monthly clothing allowance, pension, and private medical insurance.
- Other info: Join a dynamic team in a high-growth environment with opportunities for creativity and influence.
- Why this job: Shape the future of a brand while making a positive impact on sustainability and women's empowerment.
- Qualifications: 6+ years in brand marketing, ideally within DTC or fashion, with proven campaign leadership.
The predicted salary is between 42000 - 84000 £ per year.
Fixed Term Contract: Full Time 12 Month Maternity Cover
Reports to: Growth Director
Stripe & Stare launched 8 years ago. We are a fast-growing, sustainable fashion business, known for making the most comfortable knickers in the world, from trees! Alongside our ‘flagship’ knickers, we also sell supremely comfortable PJs, bras, and other clothing layers. Our business is primarily e-commerce based, selling D2C in the UK and abroad, with a growing US market. Our customers also buy direct from our wholesale network partners including Selfridges and multiple independent boutiques in the UK and Nordstrom and Shopbop in the US. Our people are the reason for our continued success. We are committed to recruiting people from all walks of life to reflect our customers and our community, and we believe in helping everyone achieve their full potential. Our team strengthens our business.
Role Purpose
The Head of Brand (Maternity Cover) will lead Stripe & Stare’s brand strategy and execution during a critical growth phase. This role manages brand positioning, storytelling, partnerships, and cultural visibility ensuring brand strength translates into commercial performance. Reporting into the Growth Director and working closely with the Founder/Creative Director, this role will shape how Stripe & Stare shows up in the world from campaigns and product storytelling to partnerships, social presence, and brand activations. This is a 12-month maternity cover role requiring a confident, decisive brand leader who can operate strategically while delivering at pace.
Stripe & Stare is a female-founded, B Corp underwear brand making underwear women actually want to live in. We’re famous for our world-class comfortable knickers, alongside feel-good bras and PJs designed for everyday joy. Think comfort without compromise, colour with personality, and a conscience built in - all rooted in sustainability and championing women, always. We are looking for someone incredibly proactive who can work effectively with a team across with an eye on positioning within all channels and communication from both a tone of voice and aesthetic lens. The business is in high-growth mode, investing in:
- Creator commerce
- Creative evolution and stronger visual identity
- Scaling team capability
Key Responsibilities
- Brand Strategy & Positioning
- Own and evolve Stripe & Stare’s brand positioning as the category-leading comfort brand.
- Refine messaging frameworks across fabric, fit, sustainability, and emotional positioning.
- Ensure consistency across paid, organic, PR, partnerships and product launches.
- Translate commercial growth strategy into brand-led execution.
- Partnerships, Talent & Cultural Relevance
- Identify and secure talent partnerships aligned to the Stripe & Stare woman (35+, confident, values-led).
- Lead influencer and collaboration strategy with commercial lens.
- Develop scalable partnership frameworks vs one-off executions.
- Brand & Commercial Alignment
- Work closely with Marketing (paid media & acquisition), Creative, Ecommerce, and Founder.
- Ensure brand strategy supports brand awareness growth and commercial targets.
- Team & Ways of Working
- Provide clarity of direction to a small but ambitious team.
- Create structured campaign planning processes.
- Elevate briefing standards between brand and growth.
- Develop clear KPIs for brand performance.
Experience Required
- 6 yrs+ in brand marketing, ideally within DTC, fashion, lifestyle or female-led consumer brands.
- Experience in a scaling brand.
- Proven experience leading integrated campaigns.
- Experience working in founder-led environments.
- Comfortable operating at both strategic and executional levels.
Leadership Profile
- Strategic but pragmatic
- Creative but structured
- Confident influencing senior stakeholders
- Calm in high-growth environments
- Decisive and delivery-focused
BENEFITS
- Extra day off for your birthday
- Monthly allowance for S&S clothing
- Pension
- Private Medical Insurance (from April 2026)
Head of Brand (Maternity Leave Cover) in London employer: Stripe & Stare
Contact Detail:
Stripe & Stare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand (Maternity Leave Cover) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your authentic self shine through. Share your passion for the brand and how you can contribute to its growth – it’s all about making that personal connection.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and initiatives. Bring fresh ideas to the table that align with their brand strategy. This shows you’re not just interested in the role, but also invested in their success.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you note expressing your appreciation for the opportunity. It’s a simple gesture that keeps you top of mind and shows your enthusiasm for the position.
We think you need these skills to ace Head of Brand (Maternity Leave Cover) in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for Stripe & Stare shine through! Share why you love our products and how you connect with our mission of sustainability and comfort. We want to see that you’re not just looking for a job, but that you genuinely care about what we do.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing, especially in DTC or fashion. Use specific examples that demonstrate your ability to lead campaigns and drive brand strategy. We’re looking for someone who can hit the ground running, so show us how your background aligns with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid fluff and focus on what makes you the perfect fit for the Head of Brand role. Use bullet points if it helps to make your achievements stand out – we want to see your impact at a glance!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the next step in joining our amazing team!
How to prepare for a job interview at Stripe & Stare
✨Know the Brand Inside Out
Before your interview, dive deep into Stripe & Stare's brand story, values, and product offerings. Familiarise yourself with their unique selling points, especially their commitment to sustainability and comfort. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully led brand strategies in the past. Be ready to discuss specific campaigns you've executed, the results they achieved, and how you balanced brand building with commercial performance. This role requires a strategic mindset, so demonstrate your ability to think long-term while delivering immediate results.
✨Highlight Your Collaborative Spirit
Stripe & Stare values teamwork, so be prepared to share experiences where you've worked effectively with cross-functional teams. Discuss how you've inspired and managed teams in previous roles, particularly in high-growth environments, to show that you can lead and motivate others.
✨Be Ready for Creative Discussions
Since this role involves a lot of creative direction, come prepared with ideas on how to elevate the brand's visual identity and storytelling. Think about potential partnerships or influencer collaborations that align with the brand's ethos. Showing your creativity and understanding of the market will set you apart.