Growth Marketing Manager

In 2020, when the world paused, Rachel and her family began beading at the kitchen table as a way to give back. What started as a fundraiser became a phenomenon — a cult brand worn by Dua Lipa, BLACKPINK, Gigi Hadid, and collectors in 70+ countries. CraftEvery Ting is still designed by Rachel and handmade in our South East London studio — a space alive with colour, conversation, and the occasional bark from Nike and Hiro, our Havanese mascots. Eleven talented women string each bead with patience, precision, and care. Nothing mass‑produced, nothing off‑the‑shelf.

Today, String Ting is home to the world’s largest collection of handmade beaded phone accessories. From wristlets to bag charms to lanyards, every piece is made to be collected, swapped, and treasured — the joy is in building your own Ting universe.

Think of a Ting as a great outfit for whatever you carry — your phone, your bag, your keys, or even just your mood. Playful, personal, and impossible to ignore, Tings are designed to attach easily and swap as you please. While our wristlet phone straps are the icons, the world of String Ting is bigger: bag charms, lanyards, and teeny collectibles that spark joy in the everyday. Each piece is a little burst of nostalgia, sisterhood, and pure dopamine design — turning the essentials you can’t leave home without into accessories you can’t live without.

We’re proud to be independent, female‑founded, and committed to giving back. Since 2020, we’ve donated over £35,000 to charities supporting refugees, the homeless, and frontline communities. More than 75,000 Stringers around the world are part of this growing family.

From Japanese Miyuki® glass beads, freshwater pearls and Crystals by Swarovski® to our own bespoke designs and semi‑precious stones, every detail is intentional. Every Ting is designed to last, to be loved, and to remind you that the details are the design.

The role involves bringing our growth engine in‑house. Currently, our marketing is split across various contractors. Your mission is to consolidate these efforts, take full ownership, and build a cohesive, data‑led growth system that sits right next to the founder. This is not a management role. There is no agency to brief. There is no team to delegate to. This is a role for a builder who wants to log into Ads Manager, write the email copy, and train our AI models themselves.

We are betting big on AI to scale our “high‑touch” brand voice. We use a custom‑built GPT system to codify our tone, creative standards, and operational logic. Most roles require following the brand guidelines; this role allows you to own the brand guidelines and program them into our AI to scale our output.

You will take over the Meta ad accounts from external contractors, audit the legacy data, cut the waste, and build a testing structure that works. You will own the budget, the bid strategy, and the creative feedback loop with the goal of moving us from “maintaining” to “scaling” with predictable ROAS.

You will also own retention & lifecycle by taking full control of Klaviyo. You will build and optimise flows (Welcome, Abandoned Cart, Win‑back) and manage the campaign calendar in collaboration with the Merchandising Manager. Move beyond “batch and blast” into genuine segmentation that treats our community like VIPs.

You will manage our custom GPT, feeding it new winning copy, successful campaigns, and tone examples to keep it sharp. Use AI tools to accelerate your own workflow - landing page ideation, data analysis, and creative iteration.

Collaborate with the Merchandising Manager on merchandising & sales trends, and drop strategies. Run A/B tests on Shopify to improve Conversion Rate (CRO) and Average Order Value (AOV).

Who you are: 3–6 years of hands‑on DTC experience. You have personally managed ad spend and email revenue for a brand doing £1M–£10M. You are a practitioner. If we ask how to set up a CAPI integration or a conditional split in Klaviyo, you don’t need to Google it. You are an office‑first builder, thriving on the energy of a physical studio. You want to be in Camberwell, seeing the product and working side‑by‑side with the team to solve problems in real‑time.

You are AI‑native, already using ChatGPT, Midjourney, or Claude to make your life easier and your output better. You have “taste” + “math”, understanding why a specific aesthetic works for String Ting, but making decisions based on CAC and LTV. You aren’t just a cog in a machine; you are building the machine. You will see the direct impact of your work on the bottom line every single day.

You will be one of the marketers who knows how to actually build and maintain AI brand systems, not just talk about them. Enjoy no red tape with direct partnership with the leadership team and Merchandising Manager, ensuring high speed, high trust, and high impact.