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- Tasks: Join the Visit England Advisory Board to shape the future of tourism in England.
- Company: Be part of a vital organisation driving economic growth in the UK tourism sector.
- Benefits: Opportunity to influence tourism policy and engage with industry leaders.
- Why this job: Make a real impact on England's visitor economy and champion local destinations.
- Qualifications: Experience in leadership roles, strategic thinking, and a passion for tourism.
- Other info: Travel across England for meetings and events, contributing to a vibrant tourism landscape.
The predicted salary is between 36000 - 60000 £ per year.
Tourism is a crucial industry for the United Kingdom and made up of a variety of different kinds of enterprises, including accommodation providers, attractions, cultural activities, exhibition and conference facilities, passenger transport, and sport and recreational activities.
VisitBritain’s latest inbound tourism forecast for 2025 shows that international visits overall and visitor spending to the UK are set to increase on 2024 levels, although with varying rates of growth from across our major inbound markets. The overall forecast for spending by international visitors in the UK in 2025 is £33.7 billion, up 7 per cent on the spending predicted in 2024. Looking at the number of visits to the UK, 43.4 million visits are forecast, up 5% on the 41.2 million expected in 2024.
The Visit England Advisory Board has been in existence since the Development of Tourism Act 1969 and is legally constituted as the English Tourist Board, an advisory Non-Departmental Public Body. It is responsible for advising the Board and the Senior Team of the British Tourist Authority, which operates as VisitBritain and VisitEngland with ring-fenced funding for Britain and England activity, on matters relating to tourism in England, and thereby helping to drive economic growth and excellence in English tourism.
The priorities for English tourism for 2024-25 are to:
- Lead England’s visitor economy to be resilient, sustainable and world class;
- Grow the visitor economy, and help English destinations win more business events;
- Continue the reshaping of the Destination Management Organisation landscape by accrediting the final group of Local Visitor Economy Partnerships;
- Support the range of SME and businesses in the Visitor Economy, by building their expertise, improving accessibility and helping business to transform the way they work to compete in a digital world;
- Drive the regenerative tourism agenda for England.
Board members are expected to contribute effectively to the overall work of the VisitEngland Advisory Board, chaired by Lady Victoria Borwick since September 2023, in providing expert advice and support. The main responsibilities of board members are to:
- Contribute effectively to the discussion of the Visit England Advisory Board and support the Chair of the Board.
- Support the Chair in advising the Board of the British Tourist Authority on matters relating to English tourism.
- Support the Chair in ensuring that the Visit England Advisory Board membership and governance is constituted in such a way as to provide the most relevant and expert advice and experience on a range of key topics of increasing importance, including (but not limited to) the needs of English destinations, digital marketing, grant management and local economic development issues.
- Champion England domestically as a visitor destination.
- Attend Board meetings and events around the country.
Person specification:
- A commitment to the purpose and objectives of the VEAB and an understanding of matters relating to tourism in England.
- An ability to think strategically and creatively to help the VEAB deliver its strategic objectives.
- Experience and demonstrable senior leadership in a commercial or financial role in either the private or public sector.
- Good judgement with a willingness to be open, ask challenging questions and help find solutions.
- An ability to work collaboratively and as part of a team.
- A willingness to learn about the legal duties and responsibilities of trusteeship.
- An understanding of the differing opportunities and demands of the public and private sectors.
- The ability to contribute effectively to corporate governance matters including risk management and strategy development.
- A strong commitment to engaging communities outside of London.
- Ability to travel, including, on occasion staying overnight, to attend both VEAB meetings and industry events across England.
Applications from individuals with experience in any of the following would be desirable:
- Firsthand knowledge of tourism and the visitor economy.
- Proven knowledge and experience of working in an English region, sustainability and regenerative tourism.
- Experience of working with a Local Visitor Economy Partnership.
Board Members – Visit England Advisory Board employer: Strictlyboardroom
Contact Detail:
Strictlyboardroom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Board Members – Visit England Advisory Board
✨Tip Number 1
Network like a pro! Get out there and connect with people in the tourism industry. Attend events, join forums, and don’t be shy about reaching out to current board members or professionals in the field. You never know who might have the inside scoop on opportunities!
✨Tip Number 2
Show your passion for tourism! When you get the chance to chat with someone about the role, make sure to express your enthusiasm for driving economic growth and excellence in English tourism. Let them see how much you care about making a difference in the industry.
✨Tip Number 3
Prepare for those interviews! Research the Visit England Advisory Board and its recent initiatives. Be ready to discuss how your experience aligns with their goals, especially around sustainability and supporting local economies. Confidence is key!
✨Tip Number 4
Apply through our website! We’ve made it super easy for you to submit your application directly. Plus, it shows you’re serious about joining the team and contributing to the future of tourism in England. Don’t miss out!
We think you need these skills to ace Board Members – Visit England Advisory Board
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and the tourism industry in England. Dive into the job description and think about how your experience aligns with what they're looking for. This will help you tailor your application to show you're the perfect fit!
Be Authentic: When writing your application, let your personality shine through! We want to see who you are beyond your qualifications. Share your passion for tourism and how you can contribute to the Visit England Advisory Board's goals.
Showcase Relevant Experience: Highlight any relevant experience you have, especially in tourism or leadership roles. Use specific examples to demonstrate how you've made an impact in previous positions. This will help us see the value you can bring to the board.
Apply Through Our Website: Once you're happy with your application, make sure to submit it through our website. It's the easiest way for us to receive your application and ensures it gets to the right people. Don't miss out on this opportunity!
How to prepare for a job interview at Strictlyboardroom
✨Know Your Tourism Stuff
Make sure you brush up on the current trends and challenges in the UK tourism industry. Familiarise yourself with VisitBritain's forecasts and the role of the Visit England Advisory Board. This will show your genuine interest and understanding of the sector.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your ability to think strategically and creatively. Think about how you can contribute to the board's objectives, especially in areas like digital marketing and local economic development. Be ready to discuss how your experience aligns with these needs.
✨Be Ready to Collaborate
Highlight your teamwork skills and your ability to work collaboratively. The board values members who can support and challenge each other effectively. Share past experiences where you’ve successfully worked in a team to achieve common goals.
✨Ask Thoughtful Questions
Prepare insightful questions to ask during the interview. This could be about the board's current initiatives or future challenges in the tourism sector. Asking questions shows your engagement and helps you understand how you can best contribute.