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For Companies At a Glance
- Tasks: Lead user acquisition and brand awareness for a revolutionary on-demand marketplace app.
- Company: Join a dynamic startup transforming the retail landscape with innovative technology.
- Benefits: Equity opportunities, direct impact on success, and a chance to shape the future of shopping.
- Why this job: Be a founding member and help empower local businesses while building a household name.
- Qualifications: Experience in growth marketing, user acquisition, and a creative, ambitious mindset.
- Other info: Collaborate with a lean team and make a real difference in the community.
The predicted salary is between 36000 - 60000 £ per year.
We’re building the future of retail with a cutting-edge on-demand marketplace app that connects retailers with local customers in real time. Our platform enables users to shop from nearby retailers and receive items at their doorstep instantly. We’re at the start of our journey and looking for a Growth & Marketing Lead to take the reins on user acquisition and brand awareness. If you’re passionate about growth loops, multi-channel campaigns, and building a household name from scratch, this is your chance to join as a founding team member, with meaningful equity upside.
You’ll be responsible for developing and executing a comprehensive growth strategy across digital, local, and community-driven channels. You’ll own the full user funnel—from awareness and acquisition to engagement and retention.
- Growth & User Acquisition
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
- Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
- Launch referral and ambassador programs to drive organic growth.
- Run geo-targeted experiments to test and scale city-level acquisition.
- Brand & Awareness
- Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
- Partner with influencers, content creators, and local media to build brand credibility.
- Create compelling messaging and positioning tailored to local audiences.
- Own social media presence and work with creators/designers to build consistent and engaging content.
- Strategy & Optimization
- Analyze growth metrics, user behavior, and market feedback to inform strategy.
- Work closely with product and design to optimize onboarding, UX, and engagement flows.
- Test, iterate, and scale what works, kill what doesn’t, fast.
Requirements
- Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
- Experience in PR, influencer management, or events in the fashion/retail ecosystem.
- Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
- Experience with brand building, influencer partnerships, and community marketing.
- A scrappy, creative, test-and-learn mindset, you can work magic with limited budget and big ambition.
Benefits
- Be a founding team member with direct impact on the company’s success.
- Receive meaningful equity in a high-potential venture.
- Help shape a platform that empowers local businesses and changes how people shop.
- Work with a lean, ambitious team and build something from zero.
Let’s rebuild the STREETs together.
Founding Growth & Marketing Lead (Equity Based) in London employer: STREET
Contact Detail:
STREET Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Growth & Marketing Lead (Equity Based) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the retail and marketing space, especially those who are already in startups. Attend local events or webinars to meet potential connections who can help you land that Growth & Marketing Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in user acquisition and brand building. This will give us a clear picture of what you can bring to the table and how you can help us grow our marketplace app.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly through our website and express your interest in joining the founding team. Share your ideas on growth strategies and how you envision making an impact from day one.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of retail and marketing. This knowledge will not only help you in interviews but also show us that you're genuinely passionate about the field.
We think you need these skills to ace Founding Growth & Marketing Lead (Equity Based) in London
Some tips for your application 🫡
Show Your Passion: When you write your application, let your enthusiasm for growth marketing shine through! We want to see that you're genuinely excited about building something from scratch and making a real impact in the retail space.
Tailor Your Experience: Make sure to highlight your relevant experience in user acquisition and brand building. We’re looking for someone who can hit the ground running, so connect your past successes to what we’re trying to achieve at StudySmarter.
Be Creative: Don’t be afraid to showcase your creative side in your application. Whether it’s through unique campaign ideas or innovative strategies, we love seeing fresh perspectives that can help us stand out in the marketplace.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at STREET
✨Know Your Growth Metrics
Familiarise yourself with key growth metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in past roles to drive user acquisition and retention. This shows you understand the numbers behind growth and can make data-driven decisions.
✨Showcase Your Creative Campaigns
Prepare examples of creative campaigns you've executed, especially those that involved multi-channel strategies. Highlight any partnerships with influencers or local media, as this aligns perfectly with the role's focus on brand awareness and community engagement.
✨Demonstrate a Test-and-Learn Mindset
Be ready to share instances where you've tested different strategies and iterated based on results. Discuss how you’ve scaled successful initiatives and pivoted away from those that didn’t work. This will resonate well with their scrappy, ambitious culture.
✨Understand the Local Market
Research the local market and be prepared to discuss how you would approach geo-targeted experiments for user acquisition. Showing that you understand the nuances of local communities will demonstrate your fit for the role and your commitment to building a household name.
