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- Tasks: Lead user acquisition and brand awareness for a revolutionary retail app.
- Company: Join a dynamic startup transforming the future of shopping.
- Benefits: Equity opportunities, direct impact, and a chance to shape the future.
- Why this job: Be a founding member and help local businesses thrive while making shopping easier.
- Qualifications: Experience in growth marketing and a passion for creative campaigns.
- Other info: Work with a lean team and enjoy a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re building the future of retail with a cutting-edge on-demand marketplace app that connects retailers with local customers in real time. Our platform enables users to shop from nearby retailers and receive items at their doorstep instantly. We’re at the start of our journey and looking for a Growth & Marketing Lead to take the reins on user acquisition and brand awareness. If you’re passionate about growth loops, multi-channel campaigns, and building a household name from scratch, this is your chance to join as a founding team member, with meaningful equity upside. You’ll be responsible for developing and executing a comprehensive growth strategy across digital, local, and community-driven channels. You’ll own the full user funnel—from awareness and acquisition to engagement and retention.
- Growth & User Acquisition
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
- Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
- Launch referral and ambassador programs to drive organic growth.
- Run geo-targeted experiments to test and scale city-level acquisition.
- Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
- Partner with influencers, content creators, and local media to build brand credibility.
- Create compelling messaging and positioning tailored to local audiences.
- Own social media presence and work with creators/designers to build consistent and engaging content.
- Analyze growth metrics, user behavior, and market feedback to inform strategy.
- Work closely with product and design to optimize onboarding, UX, and engagement flows.
- Test, iterate, and scale what works, kill what doesn’t, fast.
Requirements
- Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
- Experience in PR, influencer management, or events in the fashion/retail ecosystem.
- Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
- Experience with brand building, influencer partnerships, and community marketing.
- A scrappy, creative, test-and-learn mindset, you can work magic with limited budget and big ambition.
Benefits
- Be a founding team member with direct impact on the company’s success.
- Receive meaningful equity in a high-potential venture.
- Help shape a platform that empowers local businesses and changes how people shop.
- Work with a lean, ambitious team and build something from zero.
Let’s rebuild the STREETs together.
Founding Growth & Marketing Lead (Equity Based) employer: STREET
Contact Detail:
STREET Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Growth & Marketing Lead (Equity Based)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, meetups, or even online webinars. The more people you know, the better your chances of landing that Growth & Marketing Lead role.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your growth marketing strategies. This could be a mini-campaign or a mock-up of how you'd approach user acquisition for our marketplace app. It’s a great way to demonstrate your creativity and strategic thinking.
✨Tip Number 3
Leverage social media to your advantage! Share insights, trends, and your thoughts on growth marketing on platforms like LinkedIn or Twitter. This not only showcases your expertise but also helps you build a personal brand that aligns with our mission.
✨Tip Number 4
Don’t forget to apply through our website! We’re looking for passionate individuals who want to make an impact. Tailor your application to reflect your understanding of our goals and how you can contribute to building a household name from scratch.
We think you need these skills to ace Founding Growth & Marketing Lead (Equity Based)
Some tips for your application 🫡
Show Your Passion: When you write your application, let your enthusiasm for growth marketing shine through! We want to see that you're genuinely excited about building something from the ground up and making a real impact.
Tailor Your Experience: Make sure to highlight your relevant experience in user acquisition and brand building. We’re looking for someone who can hit the ground running, so connect your past achievements to what we’re doing at StudySmarter.
Be Creative: Don’t be afraid to showcase your creative side in your application. Whether it’s through unique messaging or innovative campaign ideas, we love seeing fresh perspectives that align with our vision of connecting retailers with local customers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at STREET
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in past roles to drive user acquisition and retention. This shows you understand the numbers that matter in a growth marketing role.
✨Showcase Your Creative Campaigns
Prepare examples of creative campaigns you've executed, especially those that involved multi-channel strategies. Highlight any partnerships with influencers or local media, as this aligns perfectly with what they're looking for. Bring visuals if possible!
✨Demonstrate a Test-and-Learn Mindset
Be ready to talk about times when you tested different strategies and learned from the results. They want someone who can iterate quickly and pivot when necessary, so share specific examples of how you've adapted your approach based on feedback or data.
✨Understand Their Brand Vision
Research the company’s mission and values, and think about how you can contribute to building their brand from the ground up. Show enthusiasm for their vision and be prepared to discuss how you would approach brand awareness in local communities.
