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- Tasks: Lead user acquisition and brand awareness for a revolutionary retail marketplace app.
- Company: Join a dynamic startup transforming the future of shopping.
- Benefits: Equity opportunities, direct impact, and a chance to shape local retail.
- Why this job: Be a founding member and help redefine how people shop locally.
- Qualifications: Experience in growth marketing and a passion for community engagement.
- Other info: Work with a lean team and unleash your creativity in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re building the future of retail with a cutting-edge on-demand marketplace app that connects retailers with local customers in real time. Our platform enables users to shop from nearby retailers and receive items at their doorstep instantly. We’re at the start of our journey and looking for a Growth & Marketing Lead to take the reins on user acquisition and brand awareness. If you’re passionate about growth loops, multi-channel campaigns, and building a household name from scratch, this is your chance to join as a founding team member, with meaningful equity upside.
You’ll be responsible for developing and executing a comprehensive growth strategy across digital, local, and community-driven channels. You’ll own the full user funnel—from awareness and acquisition to engagement and retention.
Tasks- Growth & User Acquisition
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms.
- Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention.
- Launch referral and ambassador programs to drive organic growth.
- Run geo-targeted experiments to test and scale city-level acquisition.
- Brand & Awareness
- Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities.
- Partner with influencers, content creators, and local media to build brand credibility.
- Create compelling messaging and positioning tailored to local audiences.
- Own social media presence and work with creators/designers to build consistent and engaging content.
- Strategy & Optimization
- Analyze growth metrics, user behavior, and market feedback to inform strategy.
- Work closely with product and design to optimize onboarding, UX, and engagement flows.
- Test, iterate, and scale what works, kill what doesn’t, fast.
- Experience in user acquisition, growth marketing, or performance marketing for B2C products, preferably in a startup or marketplace setting.
- Experience in PR, influencer management, or events in the fashion/retail ecosystem.
- Proven success running campaigns across Meta Ads, Google Ads, TikTok, or similar platforms.
- Experience with brand building, influencer partnerships, and community marketing.
- A scrappy, creative, test-and-learn mindset, you can work magic with limited budget and big ambition.
- Be a founding team member with direct impact on the company’s success.
- Receive meaningful equity in a high-potential venture.
- Help shape a platform that empowers local businesses and changes how people shop.
- Work with a lean, ambitious team and build something from zero.
Let's rebuild the STREETs together.
Founding Growth & Marketing Lead (Equity Based) in City of London employer: STREET
Contact Detail:
STREET Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Growth & Marketing Lead (Equity Based) in City of London
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own success stories. Focus on your experience with user acquisition and growth marketing, and be ready to discuss how you can drive results for them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and contributing to building something amazing.
We think you need these skills to ace Founding Growth & Marketing Lead (Equity Based) in City of London
Some tips for your application 🫡
Show Your Passion: When you’re writing your application, let your passion for growth and marketing shine through. We want to see that you’re excited about building something from scratch and making a real impact in the retail space.
Tailor Your Experience: Make sure to highlight your relevant experience in user acquisition and brand building. We’re looking for someone who can hit the ground running, so connect your past successes to what we’re trying to achieve at StudySmarter.
Be Creative: Don’t be afraid to show off your creative side! Whether it’s through your writing style or the ideas you present, we love innovative thinkers. Think about how you can bring fresh ideas to our growth strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from our team. Let’s make this happen together!
How to prepare for a job interview at STREET
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in past roles to drive user acquisition and retention. This shows you understand the numbers that matter in a startup environment.
✨Showcase Your Creative Campaigns
Prepare examples of creative campaigns you've executed, especially those that involved multi-channel strategies. Highlight any partnerships with influencers or local media, as this aligns perfectly with what they're looking for in building brand awareness.
✨Demonstrate a Test-and-Learn Mindset
Be ready to share specific instances where you've tested different strategies and iterated based on results. They want someone who can adapt quickly and make data-driven decisions, so showcasing your scrappy, creative approach will resonate well.
✨Engage with Their Vision
Familiarise yourself with their mission to empower local businesses and change shopping habits. During the interview, express your passion for this vision and how your experience aligns with their goals. This will help you connect on a deeper level with the team.
