At a Glance
- Tasks: Create and execute a dynamic B2B content strategy for Strava's business programme.
- Company: Join Strava, the app that connects over 195 million active people worldwide.
- Benefits: Flexible remote work, competitive pay, and a chance to shape impactful content.
- Other info: Six-month contract with opportunities for creativity and collaboration.
- Why this job: Make a real difference by engaging brands with the power of movement.
- Qualifications: Proven B2B content experience and strong editorial skills required.
The predicted salary is between 40000 - 50000 £ per year.
About the Company
Strava is the app for active people. With over 195 million athletes in more than 185 countries, it’s more than a tracking tool; it’s where people make progress together – from new habits to personal bests. Strava’s mission is to motivate people to live their best active lives by connecting the power of movement.
Role Overview
We are looking for an experienced B2B Content Strategist Contractor to build and execute the Strava for Business content programme from the ground up. This is a six‑month, project‑based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people.
Qualifications
- Proven B2B content experience – ideally at a platform, media owner, or tech company working with brands and agencies
- Deep understanding of how digital platforms work from the inside: audience, product, and advertising story
- Comfortable using data as a creative input: find the narrative in a dataset and translate it into content
- Strong editorial judgment and ability to make independent decisions without heavy oversight
- Experience managing external contributors – writers, designers, creators – while maintaining the original vision
- Excellent writing and rigorous editing skills, with a clear point of view on what makes B2B content worth reading
Responsibilities
- Own the B2B content programme end‑to‑end – strategy, planning, and execution
- Build a structured content plan covering the full buyer journey, from awareness to active consideration
- Identify content gaps and develop original formats from Strava’s unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
- Produce a high‑impact content calendar across owned and distributed channels (organic social, email, events, PR)
- Drive compelling case studies with brand‑side leaders and clear ROI proof points
- Align with the Strava for Business marketing team so content feeds into campaigns, events, and outreach
- Collaborate with external comms and PR partners on distribution
Contract Details
Contract length: six months. Role is based in the UK with eligibility to be remote.
EEO Statement
Strava is an equal‑opportunity employer. In keeping with the values of Strava, we make all employment decisions without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, gender identity or expression, pregnancy, marital status, height and/or weight, or disability. We will provide reasonable accommodation to individuals with disabilities to participate in the job application, interview process, and to perform essential job functions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist (Contract)
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Content Strategist (Contract)
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Strava.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Strava and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Content Strategist (Contract) at Strava.
How to prepare for a job interview at Strava
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Strava.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Strava. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Strava.
