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- Tasks: Drive commercial growth through innovative marketing strategies and product launches.
- Company: Leading orthodontics company focused on impactful marketing.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for cross-functional teamwork.
- Why this job: Make a real impact in the healthcare sector while growing your marketing skills.
- Qualifications: 8+ years in marketing with a focus on healthcare or B2B.
The predicted salary is between 60000 - 75000 £ per year.
Department: Global Marketing
Location: Crawley, England, United Kingdom
Reports To: Vice President, Global Head of Marketing
Job Summary: The Commercial Marketing Manager, Northern Europe is responsible for driving commercial growth across the hub by translating global strategy into high-impact local execution. This role owns commercial marketing end-to-end - including go-to-market execution, product launches, lifecycle marketing, sales enablement, and funnel performance - ensuring marketing directly contributes to revenue growth, case volume, and customer success. Operating at the intersection of strategy and execution, this individual is a hybrid commercial marketing leader and hands-on operator. They partner closely with Sales and Clinical Education to accelerate adoption, strengthen execution in the field, and drive demand across the full funnel—from lead generation through conversion and retention. As the key bridge between Global Marketing and the region, the Commercial Marketing Manager ensures strong alignment, local relevance, and measurable business impact across all marketing activities.
Key Responsibilities:
- Go-to-Market & Commercial Ownership: Own and execute the local go-to-market strategy aligned to regional commercial priorities. Translate global strategy into clear, actionable plans for the Northern European Hub. Ensure strong alignment with Sales targets, driving adoption, utilization, and growth.
- Product Launch & Lifecycle Marketing: Lead local product launches, ensuring full commercial readiness across Sales and Clinical teams. Drive adoption, utilization, and retention through structured lifecycle marketing. Track and optimize performance based on commercial impact and field feedback.
- Sales Enablement & Field Execution: Partner closely with Sales to deliver high-impact tools, campaigns, and programs. Ensure field teams are equipped to drive conversion and growth. Identify gaps in the funnel and implement actions to improve lead-to-sales performance.
- Campaign Execution & Market Activation: Execute global campaigns with strong local relevance and coordination. Drive integrated activation across digital, CRM, events, and field channels. Leverage global toolkits and capabilities to increase speed and reduce duplication.
- Funnel Performance & Market Insight: Own funnel performance across the hub (lead generation, conversion, adoption). Track KPIs and continuously optimize based on ROI and performance data. Continuously optimize marketing spend and channel mix to maximize return and efficiency. Provide structured insights to Global teams to improve strategy, campaigns, and products.
- Customer Engagement & Practice Growth: Execute practice growth and patient marketing initiatives to drive demand. Strengthen customer engagement and support long-term retention and advocacy. Reinforce ClearCorrect's position as a partner in practice success.
- Cross-Functional Collaboration & Operations: Work closely with Global Marketing, Product, Digital, and Clinical teams to ensure aligned execution. Leverage centralized capabilities (creative, campaigns, digital) to drive efficiency and scale. Manage regional marketing budgets with a strong ROI and performance focus.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of experience in commercial, product, or downstream marketing, ideally in healthcare or B2B environments.
- Proven experience owning go-to-market execution, product launches, and lifecycle marketing.
- Demonstrated track record of delivering measurable commercial impact (e.g., revenue growth, adoption, funnel performance).
- Strong experience partnering with Sales and cross-functional teams in a matrix organization.
- Solid understanding of CRM and lead generation / funnel management.
- Experience managing marketing investment and optimizing ROI.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Commercial Marketing Manager, Northern Europe - Orthodontics employer: Straumann
Contact Detail:
Straumann Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager, Northern Europe - Orthodontics
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Commercial Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in go-to-market strategies and product launches. Use real data to demonstrate how you've driven revenue growth and improved funnel performance. This will make you stand out!
✨Tip Number 3
Prepare for interviews by understanding the company’s goals and how you can contribute. Research their current marketing strategies and think about how you can enhance them. Bring fresh ideas to the table that align with their vision for Northern Europe.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team and contributing to our success in the orthodontics market.
We think you need these skills to ace Commercial Marketing Manager, Northern Europe - Orthodontics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Marketing Manager. Highlight your experience in go-to-market strategies and product launches, as these are key for us. Use specific examples that show how you've driven commercial growth in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about marketing in the healthcare sector and how you can contribute to our goals. Be sure to mention your experience with sales enablement and customer engagement, as these are crucial for the position.
Showcase Your Results: We love numbers! When detailing your past roles, include metrics that demonstrate your impact—like revenue growth or improved funnel performance. This will help us see the tangible results of your efforts and how you can bring that success to StudySmarter.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Straumann
✨Know Your Market
Before the interview, dive deep into the orthodontics market in Northern Europe. Understand the key players, trends, and challenges. This knowledge will help you demonstrate your ability to translate global strategies into local execution.
✨Showcase Your Success Stories
Prepare specific examples of your past successes in commercial marketing, especially related to product launches and lifecycle marketing. Use metrics to highlight your impact on revenue growth and customer engagement, as this role is all about measurable results.
✨Collaborate Like a Pro
Since this position requires cross-functional collaboration, be ready to discuss how you've effectively partnered with sales and clinical teams in the past. Share examples of how you’ve driven adoption and conversion through teamwork and strategic alignment.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's goals and challenges. Inquire about their current marketing strategies, how they measure success, and what tools they use for CRM and funnel management. This will demonstrate your proactive mindset and strategic thinking.