At a Glance
- Tasks: Drive commercial growth through innovative marketing strategies and product launches.
- Company: Join a leading healthcare company focused on orthodontics in Northern Europe.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to shape marketing strategies and drive measurable business success.
- Why this job: Make a real impact in the healthcare sector while collaborating with diverse teams.
- Qualifications: 8+ years in marketing, preferably in healthcare or B2B, with strong sales collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
The Commercial Marketing Manager, Northern Europe is responsible for driving commercial growth across the hub by translating global strategy into high-impact local execution. This role owns commercial marketing end-to-end - including go-to-market execution, product launches, lifecycle marketing, sales enablement, and funnel performance - ensuring marketing directly contributes to revenue growth, case volume, and customer success.
Operating at the intersection of strategy and execution, this individual is a hybrid commercial marketing leader and hands-on operator. They partner closely with Sales and Clinical Education to accelerate adoption, strengthen execution in the field, and drive demand across the full funnel—from lead generation through conversion and retention. As the key bridge between Global Marketing and the region, the Commercial Marketing Manager ensures strong alignment, local relevance, and measurable business impact across all marketing activities.
Key Responsibilities:- Go-to-Market & Commercial Ownership: Own and execute the local go-to-market strategy aligned to regional commercial priorities. Translate global strategy into clear, actionable plans for the Northern European Hub. Ensure strong alignment with Sales targets, driving adoption, utilization, and growth.
- Product Launch & Lifecycle Marketing: Lead local product launches, ensuring full commercial readiness across Sales and Clinical teams. Drive adoption, utilization, and retention through structured lifecycle marketing. Track and optimize performance based on commercial impact and field feedback.
- Sales Enablement & Field Execution: Partner closely with Sales to deliver high-impact tools, campaigns, and programs. Ensure field teams are equipped to drive conversion and growth. Identify gaps in the funnel and implement actions to improve lead-to-sales performance.
- Campaign Execution & Market Activation: Execute global campaigns with strong local relevance and coordination. Drive integrated activation across digital, CRM, events, and field channels. Leverage global toolkits and capabilities to increase speed and reduce duplication.
- Funnel Performance & Market Insight: Own funnel performance across the hub (lead generation, conversion, adoption). Track KPIs and continuously optimize based on ROI and performance data. Continuously optimize marketing spend and channel mix to maximize return and efficiency. Provide structured insights to Global teams to improve strategy, campaigns, and products.
- Customer Engagement & Practice Growth: Execute practice growth and patient marketing initiatives to drive demand. Strengthen customer engagement and support long-term retention and advocacy. Reinforce ClearCorrect's position as a partner in practice success.
- Cross-Functional Collaboration & Operations: Work closely with Global Marketing, Product, Digital, and Clinical teams to ensure aligned execution. Leverage centralized capabilities (creative, campaigns, digital) to drive efficiency and scale. Manage regional marketing budgets with a strong ROI and performance focus.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of experience in commercial, product, or downstream marketing, ideally in healthcare or B2B environments.
- Proven experience owning go-to-market execution, product launches, and lifecycle marketing.
- Demonstrated track record of delivering measurable commercial impact (e.g., revenue growth, adoption, funnel performance).
- Strong experience partnering with Sales and cross-functional teams in a matrix organization.
- Solid understanding of CRM and lead generation / funnel management.
- Experience managing marketing investment and optimizing ROI.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Commercial Marketing Manager, Northern Europe - Orthodontics in Cardiff employer: Straumann
At Straumann, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the dental tech and digital solutions sector. Our employees benefit from comprehensive training programs, ample opportunities for career advancement, and the autonomy to manage their own territories, all while contributing to meaningful advancements in healthcare technology. Join us in a role that not only drives personal growth but also makes a significant impact on the lives of our customers and patients.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager, Northern Europe - Orthodontics in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Straumann and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Straumann are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Straumann on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Straumann. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager, Northern Europe - Orthodontics in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Straumann. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Straumann:Show us that you’ve done your homework! In your application, briefly mention what you admire about Straumann’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Straumann
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Straumann will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Straumann, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
