Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales growth and build strong relationships with electrical wholesalers and distributors.
- Company: Join a leading company in the lighting industry with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, company car, and generous holiday allowance.
- Why this job: Make an impact in a dynamic field-based role while developing your sales career.
- Qualifications: Minimum 3-5 years of field sales experience in electrical or construction supply sectors.
- Other info: Enjoy a supportive environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Sales Manager will be responsible for driving sales growth, increasing market share, and strengthening brand presence across London and the South East. The role focuses on developing and managing relationships with electrical wholesalers, distributors, and key accounts within the region. This is a field-based position requiring regular travel throughout the territory, proactive account management, and new business development.
Key Responsibilities
- Sales & Revenue Growth
- Achieve and exceed regional sales targets and margin objectives.
- Develop and implement a territory sales plan aligned with company strategy.
- Identify and secure new wholesale and distribution partners.
- Increase product penetration within existing accounts.
- Promote new product launches and initiatives effectively.
- Account Management
- Build strong, long-term relationships with branch managers, buyers, and decision-makers.
- Conduct regular face-to-face customer visits across the region.
- Negotiate pricing, promotions, and trading agreements in line with company policy.
- Monitor account performance and implement growth plans where required.
- Business Development
- Identify project opportunities through wholesaler networks.
- Support distributors with product training and joint customer visits.
- Track competitor activity and market trends within the region.
- Develop strategic partnerships with key regional groups.
- Commercial & Reporting
- Maintain accurate CRM records of customer activity and pipeline.
- Provide monthly sales forecasts and activity reports.
- Monitor debtor performance and support credit control where necessary.
- Work closely with internal sales, marketing, and product teams.
Key Performance Indicators (KPIs)
- Achievement of sales revenue and margin targets
- Growth in active buying accounts
- Increase in product range penetration
- New account acquisition
- CRM accuracy and reporting compliance
Candidate Profile
- Experience
- Minimum 3-5 years field sales experience within the electrical, lighting, or construction supply sector.
- Proven track record of selling to electrical wholesalers and distributors.
- Experience managing a defined regional territory.
- Knowledge & Skills
- Strong understanding of the UK electrical wholesale market.
- Commercially astute with strong negotiation skills.
- Excellent relationship-building ability.
- Confident presenter able to deliver product training.
- Self-motivated and highly organised.
- Competent in CRM systems and Microsoft Office.
- Personal Attributes
- Target-driven and resilient.
- Professional and credible with senior buyers.
- Proactive and solutions-focused.
- Strong communication and interpersonal skills.
Package
- Competitive base salary
- Performance-related bonus
- Company car or car allowance
- Pension
- 25 days holiday + bank holidays
Regional Sales Manager employer: Stratus Recruitment & Search Limited
Contact Detail:
Stratus Recruitment & Search Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, local events, or even online webinars. The more faces you know, the better your chances of landing that Regional Sales Manager role.
✨Tip Number 2
Practice your pitch! You never know when you'll bump into a potential employer or client. Have a quick, engaging summary of your experience and what you can bring to the table ready to go. Make it memorable!
✨Tip Number 3
Follow up after meetings! If you've had a chat with someone about a job or opportunity, drop them a quick email thanking them for their time and reiterating your interest. It shows you're proactive and keen.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly gives you a better chance of standing out. Don’t miss out on your dream job – get your application in today!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Manager role. Highlight your experience in field sales, especially within the electrical or lighting sectors, and showcase your track record of driving sales growth and managing key accounts.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've successfully built relationships with wholesalers and distributors, and how you’ve achieved sales targets in the past.
Showcase Your Skills: Don’t forget to highlight your negotiation skills and your ability to develop strategic partnerships. We want to see how you can bring value to our team and help us grow our market presence in London and the South East.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Stratus Recruitment & Search Limited
✨Know Your Market
Before the interview, dive deep into the UK electrical wholesale market. Understand the key players, current trends, and challenges. This knowledge will not only impress your interviewers but also help you demonstrate how you can drive sales growth in the region.
✨Showcase Your Relationships
Be ready to discuss your existing relationships with electrical wholesalers and distributors. Prepare specific examples of how you've built and maintained these connections, as well as any successful negotiations you've led. This will highlight your ability to manage accounts effectively.
✨Prepare for Role-Play Scenarios
Expect some role-play during the interview where you might need to negotiate pricing or present a product. Practise these scenarios beforehand so you can showcase your negotiation skills and confidence in delivering product training.
✨Demonstrate Your Proactivity
Share examples of how you've identified new business opportunities in the past. Discuss your approach to account management and how you've implemented growth plans. This will show that you're not just reactive but also proactive in driving sales and developing strategic partnerships.
