At a Glance
- Tasks: Lead a dynamic marketing team and drive innovative B2B campaigns.
- Company: Join a forward-thinking tech company in North Birmingham with a hybrid work model.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on personal development and AI-driven marketing.
- Why this job: Make a real impact in the tech industry while developing your leadership skills.
- Qualifications: Proven B2B marketing experience, especially in SaaS or complex software.
Head of Marketing / B2B Marketing Lead
Location: Hybrid working from North Birmingham office (1 or 2 days per week in office)
We are looking for an experienced Head of Marketing or B2B Marketing Lead to take ownership of marketing delivery and lead a team of three across digital, content and campaigns. This job will suit a candidate with B2B technology marketing experience, ideally within complex software or SaaS businesses.
This is a hands‑on leadership role for an experienced B2B technology marketer who can combine strategic thinking with practical delivery. You will own the marketing plan, campaigns, channels, brand, content, budget and demand‑generation activity, ensuring marketing generates high‑quality leads and supports Sales in converting them.
You will also contribute market insight, customer understanding and marketing expertise to the development of the wider go‑to‑market strategy and positioning.
Key Responsibilities
- Own and deliver the marketing plan, campaign calendar, channel mix and marketing budget.
- Lead demand generation across digital, direct sales support, partner and referral channels.
- Develop and execute campaigns aligned with commercial priorities, sales capacity and product readiness.
- Own brand, messaging, content and positioning across all marketing channels.
- Lead go‑to‑market marketing for new products, releases and roadmap developments.
- Ensure leads are appropriately qualified against the agreed Ideal Customer Profile (ICP) before handover to Sales.
- Develop sales enablement materials including propositions, pitch decks, case studies and sector messaging.
- Track campaign performance, lead quality and conversion, using insight to continually improve marketing effectiveness.
- Monitor market trends, competitor activity and customer feedback and use these insights to inform positioning and targeting.
- Work closely with Sales, Product, Customer Success and Delivery to ensure marketing reflects genuine customer outcomes and product capability.
- Lead, coach and develop a small team, setting clear objectives, standards and ways of working.
- Help shape the future structure and capability of the marketing function as the business grows.
- Use AI and modern marketing tools to improve productivity, research, content production and campaign delivery.
About You
- Substantial B2B technology marketing experience, ideally within complex software or SaaS businesses.
- Proven experience leading and developing a marketing team.
- Strong experience in demand generation and multi‑channel marketing.
- Experience contributing to go‑to‑market strategy, positioning and proposition development.
- A strong track record of working with Sales and delivering sales enablement.
- Experience managing a marketing budget and measuring marketing performance against commercial outcomes.
- The ability to translate complex technical or product information into clear, credible customer messaging.
- A hands‑on approach — you are comfortable leading others while still getting involved in the detail.
- Strong commercial awareness, communication and stakeholder‑management skills.
- Confidence using AI tools to support marketing activity.
- Experience in SaaS, ERP, or manufacturing or distribution industries would be advantageous, as would experience with partner/referral marketing, marketing analytics or supporting an on‑premise to cloud transition.
What You’ll Bring
We're looking for someone who is commercially minded, customer-focused and accountable, with high standards and a genuine interest in developing people.
You will be comfortable challenging assumptions, using data and customer insight to improve marketing, and working collaboratively across Sales, Product, Customer Success and Delivery.
Most importantly, you will be a hands‑on marketing leader who can build capability, generate quality demand and turn strategy into effective execution.
Head Of Marketing employer: Stratospherec Ltd
Join a leading UK SaaS software company in the heart of Bristol, where innovation meets collaboration. With a vibrant work culture that fosters creativity and problem-solving, employees enjoy a competitive salary of up to £45k along with a comprehensive benefits package. This role offers exceptional opportunities for professional growth in cutting-edge robotics and AI, making it an ideal environment for those passionate about shaping the future of technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stratospherec Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stratospherec Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stratospherec Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stratospherec Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stratospherec Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stratospherec Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stratospherec Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stratospherec Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stratospherec Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stratospherec Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
