At a Glance
- Tasks: Shape Strathberry's brand voice and storytelling across all platforms.
- Company: Join a fast-growing luxury brand known for its minimalist design and craftsmanship.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to evolve into a broader editorial role as the brand grows.
- Why this job: Be part of a dynamic team redefining contemporary luxury on a global scale.
- Qualifications: Strong writing skills and experience in brand communication.
The predicted salary is between 37800 - 46200 £ per year.
About us Strathberry is one of the most exciting contemporary luxury brands to emerge from the UK in the past decade. Founded in Edinburgh and handcrafted by skilled artisans in the renowned leather workshops of Spain, the brand is defined by its minimalist design language, refined craftsmanship and its signature bar hardware. Loved by global tastemakers, celebrities and royalty, Strathberry has cultivated a fast-growing international community drawn to modern elegance, timeless design and exceptional quality. Driven by an entrepreneurial spirit and a strong pace of growth, the brand has built a significant direct-to-consumer business and is stocked in leading global retailers including Selfridges, Liberty, Nordstrom and Neiman Marcus. The retail footprint continues to expand with flagship stores in London and Edinburgh, supported by a new in-house atelier that brings craft, sampling and repair together in one creative space. This investment in infrastructure, talent and product innovation positions Strathberry for its next chapter of global scale. Joining Strathberry means becoming part of a dynamic, ambitious and design-led business at a pivotal moment in its evolution. This is an opportunity to contribute to a brand with a clear identity, strong momentum and a bold ambition to reimagine contemporary luxury on an international stage.
The Role Reporting to the Brand Director, Strathberry is looking for an Editorial Manager to define, develop and embed the brand’s voice across all touchpoints. This is a pivotal role responsible for shaping how the brand communicates, ensuring a consistent, elevated and emotionally resonant narrative across campaigns, product, and channels. You will own the end-to-end development of brand storytelling, from defining seasonal narratives and key messages, through to writing and overseeing all copy output. You will also lead the creation of repeatable content franchises that extend the brand world beyond campaigns and build deeper engagement with our audience. Sitting at the intersection of Brand, Marketing and E-commerce, this role connects creative intent with commercial output, ensuring a clear and consistent narrative across every touchpoint. As the brand grows, there is significant scope to evolve this role into a broader editorial function.
Please note: This is a full-time, permanent position based in Edinburgh or London. We are currently operating a hybrid working approach with a minimum of 3 fixed days required each week working from our beautiful Edinburgh or London offices.
Key Responsibilities- Brand Voice: Homepage and site content; Product descriptions (PDP); Editorial features and blog content; Email copy; Social (organic and paid); Press releases, lookbooks and wholesale materials.
- Act as the final editorial sign-off for all written output across the business.
- Evolve and maintain tone of voice guidelines, ensuring they remain aligned with the brand’s positioning and direction.
- Define and evolve tone of voice principles across all customer interactions, including clienteling and customer service communication.
- Act as the central authority on all brand messaging, ensuring consistency and quality across every customer touchpoint.
- Narrative: E-commerce (homepage, PDP and trading moments); Design and Merchandising (lead product naming and launch messaging).
- Brief internal teams and external collaborators on content direction and copy requirements.
- Editorial Network: Brief supporting still life or asset needs where required.
- Own proofing and approval of all copy prior to go-live or send.
Content Performance
Editorial Manager in Edinburgh employer: Strathberry
Strathberry is an exceptional employer that values its employees by fostering a vibrant work culture in the heart of Edinburgh. With generous benefits such as 31 days of annual leave, commission opportunities, and product allocations, we prioritise employee well-being and growth. Join us to be part of a dynamic team where your leadership skills can shine and contribute to creating unforgettable customer experiences in luxury retail.
