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- Tasks: Manage email and SMS marketing campaigns, from creation to performance analysis.
- Company: Strathberry is a luxury brand known for its unique, handcrafted leather goods with a global presence.
- Benefits: Enjoy 29 days annual leave, birthday off, staff discounts, and a hybrid working model.
- Why this job: Join a dynamic team shaping international customer communications in the luxury fashion industry.
- Qualifications: Experience in email marketing within luxury fashion is essential; strong communication skills required.
- Other info: Flexible hours available; apply with CV and cover letter by 27th April.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT US
Proudly Scottish at heart, but with a keen international outlook, Strathberry creates unique luxury pieces, handcrafted in Spain using only the very finest quality leathers and finishes. Known for its instantly recognisable bar closure and minimalist design aesthetic, Strathberry’s elegant lines and exceptional attention to detail have led to a global following. The brand is stocked in over 33 retailers worldwide, with flagship stores in London and Edinburgh. With investment in place to accelerate the next phase of expansion, there has never been a better time to join this dynamic business.
THE ROLE
Reporting to the CRM Manager, this will be a pivotal role for the successful development of Strathberry’s customer comms strategy on an international scale. The CRM Campaigns Executive will primarily focus on the running and performance of our email and SMS marketing channels. This is a dynamic role suitable for an organised, driven individual who will be immersed in the day-to-day of Strathberry’s marketing calendar and customer strategy.
Please note: This is a permanent position based in Edinburgh or London. Full-time or part-time hours may be considered. We are currently operating a hybrid working approach with a minimum of 3 fixed days required each week working from our office in either central Edinburgh or London.
KEY RESPONSIBILITIES
- Own the end-to-end build of our weekly broadcast emails and SMS, including copy writing, technical build and testing.
- Using templates, design on-brand emails that convert well and are based on insights from previous campaigns.
- Implement a robust AB test and learn strategy across all campaigns.
- Drive campaign segmentation, looking at opportunities to segment campaigns based on location and customer behaviour.
- Assist with the management and planning of the broadcast email and SMS calendar.
- Work closely with Ecom, Marketing, Social and PR teams to prioritise key messages for campaigns.
- Assist with reporting on a weekly basis.
- Build campaigns to align with our marketing calendar in our clienteling tool used by stores.
WHAT WE OFFER
- 29 days annual leave, plus 3 additional fixed bank holidays
- Never work on your birthday! Additional day holiday on your birthday
- Staff allocation of Strathberry products & staff discount
- Summertime early finish Friday
- Long service award
- Employer pension scheme
- Healthcare scheme
- Employee Assistance Programme
ABOUT YOU
To be a star candidate for this position, you must be able to demonstrate the following skills and experience:
- Previous experience with an ESP is essential.
- Proven experience of email marketing/CRM campaign ownership within luxury fashion/beauty industry.
- Experience sending campaigns internationally is desirable.
- SMS/WhatsApp experience would be beneficial.
- Strong communication skills in English, both written and oral.
- Willingness to take initiative, work autonomously, and tackle complex situations.
- Excellent interpersonal skills with strong adaptability within a dynamic environment.
- Must be a good team player, with experience working within a cross-functional, high impact team.
- Open-minded with positive thinking, good problem-solving and communication skills.
INTERESTED? To apply please submit your CV along with a covering letter by 27th April, outlining your relevant skills and experience and interest in this position. Please note that CVs submitted without a covering letter will not be considered.
CRM Campaigns Executive employer: Strathberry
Contact Detail:
Strathberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaigns Executive
✨Tip Number 1
Familiarise yourself with Strathberry's brand identity and values. Understanding their luxury aesthetic and customer base will help you tailor your approach during interviews and discussions, showcasing how your skills align with their vision.
✨Tip Number 2
Network with professionals in the luxury fashion and CRM marketing sectors. Attend industry events or connect on platforms like LinkedIn to gain insights and potentially get referrals that could strengthen your application.
✨Tip Number 3
Stay updated on the latest trends in email and SMS marketing, especially within the luxury sector. Being able to discuss recent successful campaigns or innovative strategies during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of your previous campaign successes. Highlighting measurable results from your past experiences will demonstrate your capability to drive performance in Strathberry’s CRM initiatives.
We think you need these skills to ace CRM Campaigns Executive
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and required skills for the CRM Campaigns Executive position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling Cover Letter: Since a covering letter is mandatory, make sure to write a personalised letter that showcases your passion for the brand and the role. Discuss your relevant experience in email marketing and CRM campaigns, particularly within the luxury fashion sector.
Highlight Relevant Experience: In your CV, emphasise your previous experience with email service providers (ESPs) and any specific achievements in managing email or SMS campaigns. Use metrics to demonstrate your impact, such as open rates or conversion rates from past campaigns.
Proofread Your Application: Before submitting, thoroughly proofread both your CV and cover letter. Check for spelling and grammatical errors, and ensure that your documents are well-structured and easy to read. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Strathberry
✨Showcase Your Email Marketing Expertise
Make sure to highlight your previous experience with email marketing and CRM campaigns, especially within the luxury fashion or beauty industry. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Your Analytical Skills
Since the role involves A/B testing and campaign segmentation, be ready to talk about how you've used data to inform your strategies. Share examples of how you've analysed campaign performance and made adjustments based on insights.
✨Emphasise Team Collaboration
Strathberry values teamwork, so be sure to mention your experience working in cross-functional teams. Discuss how you've collaborated with other departments like Ecom, Marketing, and PR to drive successful campaigns.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of examples where you've tackled complex situations or taken the initiative in a dynamic environment, as this will demonstrate your fit for the role.
