At a Glance
- Tasks: Lead SEM strategies, optimise campaigns, and manage multiple projects for client success.
- Company: Join a passionate team at Strategy Plus, a certified digital marketing agency.
- Benefits: Competitive salary, flexible hours, hybrid work, and personal development plans.
- Other info: Collaborative environment focused on personal growth and client success.
- Why this job: Make a real impact in the digital marketing world while growing your skills.
- Qualifications: 5+ years in SEO and PPC with strong technical skills and Google suite experience.
The predicted salary is between 40000 - 45000 £ per year.
We can offer you the opportunity to flourish. Strategy Plus is hunting for a Search Engine Marketing guru who’s passionate about achieving a positive ROI for clients, whether it be ORGANIC or PAID. You would be expected to be on top of Google’s ever-changing landscape and stay ahead of the curve. You will be responsible for planning, implementing, and managing 30+ small projects. You will be working alongside our team of developers, designers and content creators to achieve success. To succeed, you must be willing to create a strategy and get stuck in implementing Google Ad campaigns, on-site optimisation and link building.
The Role
- Plan, develop and implement our SEM strategy that drives growth and a positive ROI.
- Develop and optimise Google search and shopping campaigns.
- Develop and manage On-Page and Off-Page SEO to reach group KPI’s and targets.
- Leverage customer insights and analytics to optimise campaigns continually.
- Ensure Google Analytics (GA4), Search Console and Merchant Centre are utilised correctly.
- Track and analyse technical factors affecting search visibility, crawling and index coverage, providing insight and recommendations for improvement.
- Audit and manage link-building campaigns.
- Work well with your various team members, both technical and creative.
- Manage a happy relationship with clients.
Qualifications
- Minimum of 5-year hands-on SEO and PPC experience.
- Excellent knowledge of Search Engine algorithms and Google Ad platform updates.
- Strong Tech SEO skills and experience with all facets of SEO optimisation.
- Hands-on experience with the Google suite of solutions (Google Analytics, Tag Manager, Search Console, Merchant Centre) as well as web analytics tools such as SEMRUSH.
- Strong sense of ownership – you make sure tasks get done.
Skills and Experience
- Strategic mindset and ability to translate (complex) SEO problems to business owners.
- You feel comfortable working with multiple projects and people simultaneously, not losing track of business priorities.
- Prioritise activities.
- Must work well, both collaboratively and independently.
- Must thrive in a fast-paced environment.
- Experience with both B2B and eCommerce websites.
- Worked with WordPress, Magento and Shopify previously.
- Google Ad certified.
Personal Development
Although the agency is small, we believe in strong development plans for everyone within the team. We will agree on a 5+ year development plan, including KPIs, certifications, title and the correlating reward package.
The Agency
We are a small team of talented, experienced and good-hearted people. We focus on growing each other and our 80+ small business clients through holistic digital strategies. Since we started in 1997 we have become Hubspot and Google Certified Partners to ensure we stay at the forefront of our industry. We’re looking for someone who loves a challenge and making the most of their time.
Package
- Job Type: Full-time
- Salary: £40k-£45k per year
- Company events
- Flexitime
- Hybrid Working
- Schedule: Monday to Friday
- Supplemental pay types: Yearly bonus
- Location: Birmingham, B1 3EN: must reliably commute 2-4 times per month.
- Experience: SEO & PPC: 5 years (required)
SEM Manager in Birmingham employer: Strategy Plus
At Strategy Plus, we pride ourselves on being an excellent employer that fosters a collaborative and supportive work culture. Our commitment to employee growth is evident through tailored development plans and opportunities for professional advancement, all while working in the vibrant city of Birmingham. With a focus on innovation and a positive work-life balance, we empower our team to thrive in a fast-paced environment, making a meaningful impact for our clients and each other.
StudySmarter Expert Advice🤫
We think this is how you could land SEM Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Strategy Plus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Strategy Plus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Strategy Plus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Strategy Plus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEM Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Strategy Plus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Strategy Plus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Strategy Plus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Strategy Plus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Strategy Plus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Strategy Plus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
