At a Glance
- Tasks: Create and execute data-driven CRM strategies to boost customer engagement and retention.
- Company: Join a world-leading investment bank in the heart of London.
- Benefits: Competitive pay, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and stay ahead of industry trends.
- Why this job: Make a real impact in a fast-paced financial services sector with innovative marketing strategies.
- Qualifications: 5-7 years in CRM or email marketing, preferably in financial services.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an analytical, detail-oriented and strategically minded CRM Marketing Manager to join the marketing team of a world-leading investment bank located in London on a 6-month contract. This role will be based in the London office, 5 days per week and is inside IR35 / via Umbrella.
In this role you will develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
Responsibilities:- Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle.
- Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis.
- Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements.
- Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards.
- Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments.
- Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages.
- Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience.
- Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution.
- Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector.
- Approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry.
- Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms).
- Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting.
- Demonstrated ability to develop and execute automated customer journeys and triggered email programmes.
- Experience managing email deliverability, list hygiene, and compliance with data protection regulations.
- Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies.
- Proficiency in HTML for email template development and troubleshooting.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities.
Please send me your CV for an immediate review.
CRM Marketing Manager in London employer: Strategic Staffing Solutions
Join a world-leading investment bank in London as a CRM Marketing Manager, where you will thrive in a dynamic and innovative work culture that prioritises employee growth and development. With a focus on data-driven strategies and customer engagement, this role offers the opportunity to work with cutting-edge CRM technologies while collaborating with cross-functional teams in a supportive environment. Enjoy competitive benefits and the chance to make a meaningful impact in the financial services sector.
Contact Details:
Strategic Staffing Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and email marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM platforms like Adobe Campaign or Braze. Be ready to discuss how you've used these tools to drive customer engagement and retention in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Marketing Manager role. Highlight your experience with email marketing, CRM platforms like Adobe Campaign or Braze, and any relevant achievements in customer engagement and retention.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your analytical abilities, project management skills, and how you've successfully executed CRM strategies.
Keep It Concise:While we love detail, keep your application concise and to the point. Focus on the most relevant experiences and skills that align with the job description to grab our attention quickly.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. This way, we can easily track your application and get back to you faster. Plus, it shows you're keen on joining us!
How to prepare for a job interview at Strategic Staffing Solutions
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Adobe Campaign or Braze. Brush up on their features and functionalities, and be ready to discuss how you've used them in past roles to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where your analytical skills made a difference. Think of times when you segmented audiences, ran A/B tests, or optimised campaigns based on data insights. Being able to quantify your successes will impress the interviewers.
✨Demonstrate Stakeholder Management
This role requires excellent stakeholder management skills, so come prepared with examples of how you've collaborated with cross-functional teams. Highlight any challenges you faced and how you navigated them to achieve successful outcomes.
✨Stay Current with Trends
Familiarise yourself with the latest trends in CRM and email marketing, especially within the financial services sector. Be ready to discuss how these trends could impact the company’s strategies and how you can contribute to staying ahead of the curve.
