At a Glance
- Tasks: Create and execute data-driven CRM strategies to boost customer engagement and retention.
- Company: Join a world-leading investment bank in the heart of London.
- Benefits: Competitive pay, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and stay ahead of CRM trends.
- Why this job: Make a real impact in a fast-paced financial services sector with innovative marketing strategies.
- Qualifications: 5-7 years in CRM or email marketing, preferably in financial services.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an analytical, detail-oriented and strategically minded CRM Marketing Manager to join the marketing team of a world-leading investment bank located in London on a 6-month contract. This role will be based in the London office, 5 days per week and is inside IR35 / via Umbrella.
In this role you will develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
Responsibilities:- Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle.
- Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis.
- Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements.
- Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards.
- Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments.
- Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages.
- Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience.
- Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution.
- Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector.
- Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry.
- Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms).
- Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting.
- Demonstrated ability to develop and execute automated customer journeys and triggered email programmes.
- Experience managing email deliverability, list hygiene, and compliance with data protection regulations.
- Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies.
- Proficiency in HTML for email template development and troubleshooting.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities.
Please send me your CV for an immediate review.
CRM Marketing Manager employer: Strategic Staffing Solutions
Join a world-leading investment bank in London as a CRM Marketing Manager, where you will thrive in a dynamic and innovative work culture that prioritises employee growth and development. With a focus on data-driven strategies and customer engagement, this role offers the opportunity to work alongside talented professionals while enjoying competitive benefits and a supportive environment that fosters collaboration and creativity.
Contact Details:
Strategic Staffing Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We recommend practising common interview questions and tailoring your answers to highlight your experience with platforms like Adobe Campaign or Braze. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to remind them why you’re the ideal candidate for the CRM Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, we love seeing familiar names pop up in our applications!
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your CRM and email marketing experience, especially in financial services. Use keywords from the job description to show we’re a perfect match!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Include specific examples of successful campaigns you've managed, particularly those involving Adobe Campaign or similar platforms.
Be Data-Driven:Since this role is all about data-driven strategies, include metrics and results from your previous campaigns. Show us how your analytical skills have made a difference!
Apply Through Our Website:We love it when you apply directly through our website! It helps us keep track of applications and ensures you don’t miss out on any updates.
How to prepare for a job interview at Strategic Staffing Solutions
✨Know Your CRM Platforms
Make sure you brush up on your knowledge of Adobe Campaign, Braze, or any similar platforms. Be ready to discuss your hands-on experience with these tools and how you've used them to drive customer engagement and retention in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where your analytical skills made a difference. Whether it’s A/B testing results or customer segmentation strategies, having concrete data to back up your claims will impress the interviewers.
✨Understand the Financial Services Landscape
Familiarise yourself with the latest trends and regulations in the financial services sector. Being able to discuss how these factors influence CRM strategies will show that you’re not just technically savvy but also industry-aware.
✨Demonstrate Stakeholder Management
Think of instances where you successfully collaborated with cross-functional teams. Highlight your project management skills and how you’ve navigated stakeholder relationships to achieve campaign goals, as this is crucial for the role.
