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For Companies At a Glance
- Tasks: Create engaging content and manage social media to amplify our life-changing services.
- Company: Join a fast-paced community health organisation making a real difference.
- Benefits: Flexible working, creative environment, and opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping impactful marketing campaigns.
- Qualifications: Experience in content creation or paid media campaigns; creativity is key!
- Other info: Work remotely while collaborating with passionate regional teams.
The predicted salary is between 28800 - 48000 £ per year.
As part of a newly created team, we are looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This role aims to bring our life-changing services online and tell the stories of the people and communities that benefit from this change.
Key Responsibilities
- Work within an experienced marketing team to deliver outstanding marketing campaigns for all ABL regional services (Your Health, BeU, Healthy Lifestyles) to help achieve referral and attendance targets.
- Create engaging content for multiple social media profiles to amplify our services and results.
- Collaborate with regional teams to understand needs and co-create regional marketing content and execution plans to meet local service targets.
- Manage paid digital media campaigns and email nurture campaigns to drive referrals.
- Create new website and app content with regional teams on requirements, and work with web and software developers on delivery.
- Contribute to shaping and building an effective marketing function, helping the team evolve into a best-in-class department.
About Us
ABL is an exciting, fast-paced, growing community health organisation. We are a CQC-registered provider delivering evidence-based, innovative, effective and relevant healthcare services in partnership with individuals, communities and stakeholders.
About You
- A dynamic, creative mindset with the ability to contribute to a team with ideas, passion and enthusiasm.
- Experience managing content planning, production, scheduling and engagement across multiple social profiles.
- Experience in one of two areas (we do not require proficiency in both): either content creation or paid media campaigns, with a good hands-on experience in one.
- Strong content creation and video skills, including filming and editing a variety of people including staff and service users.
- Strong experience managing multiple targeted paid social media campaigns and optimising based on performance data.
- Experience using AI tools for content creation (copy, video, imagery).
- Comfortable taking a performance marketing approach; using analytics and data to shape content execution and media planning.
- Experience in healthcare marketing or emotive storytelling is beneficial.
- Comfortable working remotely while developing close relationships with regional stakeholders; travel to different offices for content production as needed.
- Experience with tools such as Meta Business Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, Wordpress, Sanity, Google Analytics, and video editing software.
Standard Information
- Information Governance – Employees must comply with GDPR and the Data Protection Act 2018. Do not disclose information relating to service users, employees or organisational practices. Comply with Freedom of Information Act 2000 requests where appropriate. Adhere to policies protecting information assets and maintain records to the required standards.
- Health & Safety – Comply with the Health & Safety at Work Act 1974 and actively manage risk, report incidents, near misses and hazards, and uphold personal and others’ safety.
- Safeguarding – All employees, temporary staff and volunteers must adhere to safeguarding policies and act on concerns in accordance with them.
- Smoke Free – ABL is smoke-free on premises and surrounding land, including car parking facilities.
- Training – Attend mandatory training as identified for the role.
The range of duties is indicative and may be modified according to service demands and development requirements.
Equality, Diversity & Human Rights – ABL is an equal opportunities employer; act to support equality and human rights in line with applicable legislation.
Marketing Executive in Bolton employer: Strategic Advocacy
Contact Detail:
Strategic Advocacy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Bolton
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content creation and social media work. This is your chance to shine and demonstrate how you can bring our life-changing services to life through engaging storytelling.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a friendly email to express your enthusiasm for the role. A little persistence can go a long way in making you stand out from the crowd.
✨Tip Number 4
Prepare for interviews by researching our services and thinking about how your experience aligns with our mission. Be ready to discuss how you can contribute to our marketing campaigns and help us achieve our goals!
We think you need these skills to ace Marketing Executive in Bolton
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create captivating content, so make sure your application reflects that.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight your experience in content creation and social media. We want to see how your skills align with our mission at ABL!
Highlight Relevant Experience: Make sure to emphasise any relevant experience you have in managing social media campaigns or creating content. If you've used AI tools for content creation, shout about it! This is your chance to show us what you’ve got.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at ABL!
How to prepare for a job interview at Strategic Advocacy
✨Know Your Content
Before the interview, brush up on your content creation skills. Be ready to discuss your previous projects and how you’ve used social media to engage audiences. Bring examples of your work, whether it’s posts, videos, or campaigns, to showcase your creativity.
✨Understand the Brand
Research ABL and its services thoroughly. Understand their mission and values, and think about how your skills can contribute to their goals. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Showcase Your Data Skills
Since the role involves performance marketing, be prepared to discuss how you’ve used analytics to shape your content strategies. Bring specific examples of campaigns where you’ve optimised based on data insights, as this will demonstrate your analytical mindset.
✨Be Ready to Collaborate
Collaboration is key in this role, so think of examples where you’ve worked with teams to create content or campaigns. Highlight your ability to communicate effectively with different stakeholders, as this will show you can thrive in a dynamic environment like ABL.
