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For Companies At a Glance
- Tasks: Lead PR strategies, build media relationships, and create compelling narratives for the Strata Group.
- Company: Join a dynamic agency collective focused on impactful branding and cultural relevance.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape the agency's reputation and visibility while working with industry leaders.
- Qualifications: Proven PR experience, strong media connections, and excellent writing skills required.
- Other info: Collaborative culture with a focus on innovation and storytelling.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for an experienced PR Manager to lead earned media, reputation and fame-building for the Strata Group. This role is responsible for driving visibility, credibility and cultural relevance for the specialist agencies and the group, across trade, mainstream and digital media, while shaping a consistent narrative about who we are, what we do and why it matters. This is a hands-on role for someone with a proven PR background, strong media relationships, and the confidence to proactively put the agency and its work into the spotlight.
Key Responsibilities
- PR & Media Relations
- Own and deliver the agency’s PR strategy across trade, mainstream and business media.
- Build and maintain strong relationships with journalists, editors and producers across marketing, business, lifestyle and culture titles.
- Proactively identify and create newsworthy stories around campaigns, talent, innovation, trends and work with internal content manager on thought leadership.
- Write and distribute press releases, opinion pieces, commentary and reactive statements.
- Secure regular coverage that elevates the agency’s profile and positions it as a leader in experiential and brand experience.
- Develop a clear, proactive fame strategy for the agency, aligned to business goals and growth priorities.
- Shape consistent agency messaging and narratives across PR, social and owned channels.
- Identify opportunities for leadership visibility including interviews, panels, speaking slots and industry commentary.
- Work closely with senior leadership to position key spokespeople externally.
- Lead the agency’s social presence from a PR and reputation perspective.
- Create, commission and publish high-quality social content that amplifies earned coverage, agency thinking and campaign success.
- Ensure social channels support fame, credibility and cultural relevance, not just recruitment or marketing.
- Track performance and optimise content based on reach, engagement and impact.
- Own the agency’s awards strategy across UK and international shows (e.g. Campaign, Event Awards, Cannes Lions, D&AD, Marketing Week, PRWeek).
- Identify the right work, categories and narratives to win.
- Write and submit compelling, insight-led award entries.
- Manage submission timelines, stakeholders and budgets.
- Work closely with marketing, creative, strategy, client service and leadership teams to identify stories worth telling.
- Educate teams on what makes strong PR and award-worthy work.
- Alongside Head of Group Marketing act as a guardian of the agency’s external voice and reputation.
Job Requirements
Key Skills & Experience
- Proven PR experience within an agency, brand or media-facing role (marketing, creative, experiential, PR or adjacent sectors).
- Strong, demonstrable relationships with UK trade and mainstream media.
- Excellent writing skills, press releases, opinion pieces, award entries and social copy.
- Strategic thinker who understands how PR, social and earned media drive fame and commercial value.
- Experience creating and managing social content for a brand or agency.
- Confidence working with senior stakeholders and representing the agency externally.
- Experience within experiential marketing, live events, brand experience or integrated agencies.
- Awards writing experience with a strong success rate.
- Understanding of cultural trends, brand storytelling and earned-first thinking.
- Ability to spot news angles quickly and act decisively.
Personal Attributes
- Proactive, curious and culturally switched-on.
- Commercially aware with a strong instinct for what will cut through.
- Organised and resilient, with the ability to manage multiple deadlines.
- Confident, credible and comfortable owning the agency’s external reputation.
Public Relations Manager employer: Strata
Contact Detail:
Strata Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join PR groups on social media, and don’t be shy about reaching out to journalists or other PR pros. Building those relationships can open doors for you that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your past successes. Share specific examples of campaigns you've led or media coverage you've secured. This is your time to shine and show them why you're the perfect fit!
✨Stay Current with Trends
Keep your finger on the pulse of the latest trends in PR and media. Follow industry news, subscribe to relevant newsletters, and engage with thought leaders online. This knowledge will not only help you in interviews but also position you as a savvy candidate who knows what’s happening in the field.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Strata Group. Let’s get you in the spotlight!
We think you need these skills to ace Public Relations Manager
Some tips for your application 🫡
Show Off Your PR Skills: Make sure to highlight your proven PR experience in your application. We want to see how you've built strong media relationships and driven visibility for previous brands or agencies. Don’t hold back on showcasing your best work!
Craft a Compelling Narrative: Your written application should tell a story about who you are and why you're the perfect fit for this role. We love candidates who can shape a consistent narrative, so make sure your application reflects your understanding of our agency's mission and values.
Be Strategic with Your Writing: We’re looking for strategic thinkers, so your application should demonstrate your ability to connect PR efforts with business goals. Use clear examples of how your past work has driven fame and commercial value for your clients.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Strata
✨Know Your PR Stuff
Make sure you brush up on your PR knowledge before the interview. Understand the latest trends in media, especially in trade and mainstream outlets. Be ready to discuss how you've successfully built relationships with journalists and secured coverage in the past.
✨Showcase Your Writing Skills
Since writing is a key part of this role, prepare samples of your best press releases, opinion pieces, or award entries. During the interview, be prepared to talk about your writing process and how you tailor your content for different audiences.
✨Demonstrate Strategic Thinking
Think about how you can align PR strategies with business goals. Be ready to share examples of how you've developed proactive fame strategies in previous roles. This will show that you understand the bigger picture and can contribute to the agency's growth.
✨Be Culturally Aware
Stay updated on cultural trends and be prepared to discuss how they impact PR. Show your curiosity and awareness by bringing up recent news stories or campaigns that resonate with the agency's mission. This will demonstrate your passion for the industry and your fit for the role.