Head of Social Media

Head of Social Media at Straker’s Group

Location: London

We are seeking a visionary and results‑driven Head of Social Media to oversee all creative direction, brand storytelling, and content strategy for the rapidly expanding Straker’s Group. This pivotal leadership role is responsible for shaping the overall social media presence and creative output across a diverse portfolio of brands.

If you are a creative leader who thrives at the intersection of brand performance and innovative storytelling, we want to hear from you.

Key Brands You Will Lead

• Thomas Straker (Personal Brand)
• Straker’s Restaurant (including NYC expansion)
• ACRE
• Form Cookware

What You Will Do: Core Responsibilities

• Creative & Brand Leadership
• Define and consistently evolve the creative identity (visual tone, storytelling, voice) for all brands within the Straker’s Group portfolio.
• Lead campaign ideation and creative briefs for all product and brand launches, ensuring alignment with overall business goals.
• Direct the aesthetic approach and multi-platform execution across major channels (Instagram, YouTube, TikTok, Website, Email, Partnerships).
• Oversee the full content production lifecycle: pre‑production, shoot planning, editing, approvals, and publishing.
• Lead performance analysis, reporting, and content optimization based on key metrics (ROI, engagement, audience growth).
• Launch Management & Partnerships
  • Direct the visual direction, messaging, and campaign rollouts for major product launches (e.g., Form V2 knives, Donna Franca, Straker’s FC merch).
  • Build holistic launch strategies including content funnels, teaser series, and asset plans.
  • Manage branded partnerships (e.g., Absolut, Daylesford, Meta, Calvin Klein) from creative concept through to final delivery.
• Team Leadership & Development – Direct, manage, and mentor the in‑house content team (videographers, editors, social media managers).

Requirements & Growth Focus

• Proven track record in driving performance growth across major platforms (YouTube, Instagram, TikTok, Facebook).
• Experience in developing community‑building initiatives (newsletters, Substack, live chats).
• Strong analytical skills with the ability to manage audience data, engagement metrics, and campaign ROI.
• Experience in long‑term brand positioning and narrative development.

Referrals increase your chances of interviewing at Straker\’s Restaurant by 2x.

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