Marketing Automation Executive

Job Title: Marketing Automation Executive Company: Straightforward Agency Location: This position is an on-site role at Straightforward Agency, The Old Byre, Packington Hayes, Lichfield, Staffs WS149PN. (Please note that we’re in a rural location and you’ll need to drive.) Salary: Up to £30,000 per annum DOE. Full-time. Defined contribution pension scheme & sick pay. Plus: Your birthday off (or closest working day) An extra day’s holiday for every year served (up to a maximum of 4 days) Christmas shutdown Free tea and coffee Free parking Cycle-to-work scheme Holiday Entitlement: 28 days of annual leave, inclusive of public holidays, plus an additional break over the Christmas period. Probation Period: 6 months Start Date: Immediate Job Purpose: We’re seeking a proactive and innovative professional to create marketing automations. Leveraging a variety of software tools, you’ll be instrumental in designing and optimising impactful, efficient marketing funnels. The ideal candidate will bring exceptional creative problem-solving abilities and a strong passion for streamlining workflows to elevate client campaigns and deliver outstanding results. Key Responsibilities: Develop, manage, and optimise marketing automations using tools like ActiveCampaign, Zapier, Brevo/Mailchimp and Chat GPT/AI. Use ChatGPT/AI to create high-quality, context-aware prompts and outputs for content marketing, email campaigns, and client-specific needs. Set up and maintain website analytics and tracking through Google Analytics and Google Tag Manager. Manage booking and scheduling integrations using Calendly. Build and update websites and landing pages using WordPress and Elementor. Experience in Form Building, Webhooks & API’s. Work closely with the team to ensure seamless integrations across platforms and troubleshoot any technical issues. Monitor campaign performance, analyse data, and present actionable insights. Continuously improve marketing funnels to drive lead generation, conversion, and retention. Skills and Experience: Proven experience with marketing automation tools. Proficiency in WordPress, Elementor, Google Analytics, and Google Tag Manager. Skilled in creating clear, concise, AI prompts using ChatGPT/AI tools. Strong analytical skills and experience in interpreting campaign data to optimise performance. Ability to manage multiple projects and meet tight deadlines. Excellent written and verbal communication skills. Training & Development: At Straightforward Agency, we believe in continuous learning and growth. You’ll have access to online training and mentorship to help you reach your goals. Culture: We’re a small, close-knit team that values collaboration, creativity, and a proactive approach to problem-solving. This is your opportunity to become a key member of our team. #J-18808-Ljbffr