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- Tasks: Drive sales and occupancy growth while coaching teams to excel in customer relationships.
- Company: Stow Healthcare, a leader in care services with a strong community focus.
- Benefits: Competitive salary, professional development, and the chance to make a real impact.
- Why this job: Lead a passionate team and shape the future of care in your region.
- Qualifications: Proven sales experience and a knack for developing high-performing teams.
- Other info: Join a values-driven company that prioritises exceptional customer experiences.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Sales Manager will be responsible for driving occupancy, revenue growth and sales excellence across Stow Healthcare’s existing portfolio of homes in Norfolk, Suffolk and Essex. Acting as a senior commercial leader, the role will support and develop Home Managers and Sales teams, ensuring consistent delivery of a high-quality, relationship-led sales experience aligned with Stow Healthcare’s values and brand. This is a hands-on role, balancing strategic oversight with operational involvement, coaching teams to maximise enquiry conversion while building strong referral networks across the region.
Key Responsibilities
- Sales Leadership & Performance
- Deliver regional occupancy and revenue targets across the existing portfolio
- Analyse performance data, forecasts and KPIs to identify opportunities and risks
- Implement and embed best-practice sales processes to improve enquiry handling and conversion
- Drive a culture of accountability, professionalism and customer-centric selling
- Coach, mentor and develop Home Managers and Sales colleagues to achieve strong and consistent results
- Conduct regular reviews, pipeline meetings and one-to-one coaching
- Identify training needs and work closely with central teams to upskill sales capability
- Act as a visible, supportive leader across the region
- Build and maintain strong relationships with key local stakeholders, referrers and influencers
- Support homes with community engagement, events and partnership activity
- Act as a senior ambassador for Stow Healthcare, promoting its values, quality and reputation
- Work collaboratively with Marketing, Operations and Care teams to align commercial and operational goals
- Support the implementation of regional and group sales strategies
- Share insight and best practice across the wider business to drive continuous improvement
- Ensure all sales activity complies with regulatory, ethical and company standards
- Champion the Stow Healthcare brand, ensuring a consistent and premium customer experience
- Monitor competitor activity and market trends to inform regional strategy
Skills & Experience
- Essential:
- Proven experience in a regional or senior sales role, ideally within care, hospitality, property or a service-led environment
- Strong track record of delivering occupancy or revenue targets across multiple locations
- Experience coaching and developing high-performing sales teams
- Excellent commercial acumen with the ability to interpret data and translate insight into action
- Outstanding communication and relationship-building skills
- Experience within the private care or retirement living sector
- Knowledge of the Norfolk, Suffolk and Essex care market
- Familiarity with CRM systems and sales reporting tools
Personal Attributes
- Professional, credible and values-driven
- Resilient and adaptable, with a hands-on approach
- Highly organised with strong attention to detail
- Passionate about delivering exceptional customer experiences
- Collaborative and supportive leadership style
Regional Sales Manager in Suffolk employer: Stow Healthcare Group
Contact Detail:
Stow Healthcare Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager in Suffolk
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector, especially in Norfolk, Suffolk, and Essex. Attend local events, join relevant groups, and don’t be shy about reaching out to potential referrers or influencers.
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with hiring managers, share specific examples of how you've driven occupancy and revenue in previous roles. Use data to back up your claims and demonstrate your commercial acumen.
✨Tip Number 3
Be a team player! Highlight your experience in coaching and developing sales teams during interviews. Stow Healthcare values collaboration, so make sure to showcase how you've supported others in achieving their targets.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining Stow Healthcare and contributing to our mission of delivering exceptional customer experiences.
We think you need these skills to ace Regional Sales Manager in Suffolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Regional Sales Manager role. Highlight your experience in sales leadership, especially in care or service-led environments, and showcase how you've driven occupancy and revenue growth in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your values align with Stow Healthcare's. Share specific examples of how you've coached teams and built strong relationships in your past positions.
Showcase Your Data Skills: Since analysing performance data is key for this role, make sure to mention any experience you have with interpreting data and using it to drive sales strategies. We love candidates who can turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Stow Healthcare Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss how you've driven occupancy and revenue growth in previous roles. This will show that you understand the importance of data in making informed decisions.
✨Showcase Your Coaching Skills
Since this role involves mentoring Home Managers and Sales teams, prepare examples of how you've successfully coached others in the past. Highlight specific instances where your guidance led to improved performance or team success.
✨Build Relationships
Demonstrate your relationship-building skills by discussing how you've engaged with stakeholders in previous positions. Share stories about how you've developed strong referral networks and maintained key partnerships, as this aligns with the company's values.
✨Align with Company Values
Familiarise yourself with Stow Healthcare's values and brand. During the interview, express how your personal values align with theirs and how you can champion their brand while ensuring a premium customer experience.
