At a Glance
- Tasks: Lead customer marketing strategies to boost engagement and loyalty in a dynamic retail environment.
- Company: Join a well-known high street retailer with a focus on digital growth.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to lead and mentor a small team.
- Why this job: Take ownership of impactful marketing strategies and drive real customer growth.
- Qualifications: Experience in retail, CRM, and digital marketing is essential.
The predicted salary is between 60000 - 75000 £ per year.
Stott & May are partnering with a well-known high street retailer to hire a Senior CRM & Digital Marketing Manager, supporting the continued growth of their digital function.
Location: London (Hybrid - 4 days onsite, 1 day remote)
Salary: Competitive
The Role
Reporting into the Director of Ecommerce, this position will take full ownership of the customer marketing strategy across acquisition, retention, reactivation, and loyalty. Key responsibilities include:
- Leading digital acquisition across channels such as paid search, SEO, affiliates, paid social, and display
- Developing and executing CRM and lifecycle marketing strategies to drive customer engagement and long-term value
- Overseeing email marketing strategy, planning, and optimisation
- Using data and performance insights to inform decision-making and improve results
- Managing budgets, forecasting, and tracking performance against commercial targets
- Leading and developing a small team within CRM and digital marketing
- Collaborating with internal teams and managing external agency partners
Requirements
- Previous experience within the retail sector is essential
- Strong background in CRM, lifecycle marketing, and digital acquisition
- Proven ability to manage budgets and deliver against revenue and performance targets
- Experience working with analytics tools such as Google Analytics and tag management platforms
- Confident working with CRM systems and customer data to drive segmentation and personalisation
- Strong stakeholder management and communication skills
- Experience managing or mentoring team members
This is an opportunity to take on a broad, commercially focused role within a fast-paced retail environment, with real ownership of customer growth and digital performance.
Senior CRM & Digital Marketing Manager in Slough employer: Stott & May Professional Search Limited
Stott & May offers an exceptional work environment for the Senior CRM & Digital Marketing Manager role, situated in the vibrant city of London. With a hybrid working model that promotes work-life balance, employees benefit from a collaborative culture that encourages innovation and professional growth. The company prioritises employee development through mentorship opportunities and a commitment to driving digital excellence, making it an ideal place for those seeking meaningful and rewarding careers in retail.
Contact Details:
Stott & May Professional Search Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Digital Marketing Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and digital marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your CRM and digital marketing projects. Highlight your achievements in customer engagement and acquisition strategies. This is your chance to stand out from the crowd!
✨Tip Number 3
Prepare for interviews by researching the company’s current digital marketing strategies. Be ready to discuss how you can enhance their CRM efforts and drive customer loyalty. Tailor your responses to show you understand their business and can add value.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're serious about joining the team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Senior CRM & Digital Marketing Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM & Digital Marketing Manager role. Highlight your experience in digital acquisition and CRM strategies, as these are key for us. Use specific examples that showcase your achievements in the retail sector.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention your experience with analytics tools and team management, as these will catch our eye.
Showcase Your Data Skills:Since data-driven decision-making is crucial for this role, make sure to highlight your experience with Google Analytics and any other relevant tools. Share examples of how you've used data to improve marketing performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Stott & May Professional Search Limited
✨Know Your Numbers
Make sure you’re familiar with key metrics related to CRM and digital marketing. Be ready to discuss how you've used data to drive customer engagement and improve performance in your previous roles. This will show that you can make data-driven decisions, which is crucial for the position.
✨Showcase Your Strategy Skills
Prepare to talk about specific strategies you've developed for customer acquisition and retention. Think of examples where you’ve successfully executed a marketing campaign or improved customer loyalty. This will demonstrate your ability to take ownership of the customer marketing strategy.
✨Team Leadership Experience
Since this role involves leading a small team, be ready to share your experiences in managing or mentoring others. Highlight any successful projects where you’ve collaborated with your team to achieve goals, as this will showcase your leadership skills.
✨Familiarity with Tools
Brush up on your knowledge of analytics tools like Google Analytics and CRM systems. Be prepared to discuss how you’ve used these tools to inform your marketing strategies and track performance. This will show that you’re technically savvy and can hit the ground running.
