At a Glance
- Tasks: Lead customer marketing strategies to boost engagement and loyalty in a dynamic retail environment.
- Company: Join a well-known high street retailer with a focus on digital growth.
- Benefits: Competitive salary, hybrid working model, and opportunities for professional development.
- Other info: Opportunity to lead a small team and collaborate with various stakeholders.
- Why this job: Make a real impact on customer growth and digital performance in a fast-paced setting.
- Qualifications: Experience in retail, CRM, and digital marketing is essential.
The predicted salary is between 60000 - 75000 £ per year.
Stott & May are partnering with a well-known high street retailer to hire a Senior CRM & Digital Marketing Manager, supporting the continued growth of their digital function.
Location: London (Hybrid - 4 days onsite, 1 day remote)
Salary: Competitive
The Role
Reporting into the Director of Ecommerce, this position will take full ownership of the customer marketing strategy across acquisition, retention, reactivation, and loyalty. Key responsibilities include:
- Leading digital acquisition across channels such as paid search, SEO, affiliates, paid social, and display
- Developing and executing CRM and lifecycle marketing strategies to drive customer engagement and long-term value
- Overseeing email marketing strategy, planning, and optimisation
- Using data and performance insights to inform decision-making and improve results
- Managing budgets, forecasting, and tracking performance against commercial targets
- Leading and developing a small team within CRM and digital marketing
- Collaborating with internal teams and managing external agency partners
Requirements
- Previous experience within the retail sector is essential
- Strong background in CRM, lifecycle marketing, and digital acquisition
- Proven ability to manage budgets and deliver against revenue and performance targets
- Experience working with analytics tools such as Google Analytics and tag management platforms
- Confident working with CRM systems and customer data to drive segmentation and personalisation
- Strong stakeholder management and communication skills
- Experience managing or mentoring team members
This is an opportunity to take on a broad, commercially focused role within a fast-paced retail environment, with real ownership of customer growth and digital performance.
Senior CRM & Digital Marketing Manager in London employer: Stott & May Professional Search Limited
Stott & May offers an exceptional work environment for the Senior CRM & Digital Marketing Manager role, situated in the vibrant heart of London. With a hybrid working model that promotes work-life balance, employees benefit from a collaborative culture that encourages innovation and professional growth. The company prioritises employee development through mentorship opportunities and a commitment to driving digital excellence, making it an ideal place for those seeking meaningful and rewarding careers in retail.
Contact Details:
Stott & May Professional Search Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your CRM and digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer marketing strategies and be ready to discuss how your experience aligns with their goals. We want you to stand out!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM & Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM & Digital Marketing Manager. Highlight your experience in digital acquisition and CRM strategies, and don’t forget to mention any relevant retail sector experience!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with the responsibilities listed in the job description. Be sure to mention specific achievements that demonstrate your ability to drive customer engagement.
Showcase Your Data Skills:Since this role involves using data to inform decisions, make sure to highlight your experience with analytics tools like Google Analytics. Share examples of how you've used data insights to improve marketing performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Stott & May Professional Search Limited
✨Know Your Numbers
Make sure you’re familiar with key metrics related to CRM and digital marketing. Be ready to discuss how you've used data to drive customer engagement and improve performance in your previous roles. This will show that you can hit the ground running.
✨Showcase Your Strategy Skills
Prepare to talk about specific strategies you've developed for customer acquisition, retention, and loyalty. Bring examples of successful campaigns you've led, especially those that involved budget management and forecasting. This will demonstrate your ability to take ownership of the role.
✨Team Leadership Matters
Since this role involves leading a small team, be prepared to discuss your leadership style and experiences. Share examples of how you've mentored team members or collaborated with cross-functional teams to achieve goals. This will highlight your stakeholder management skills.
✨Stay Current with Trends
Research the latest trends in digital marketing and CRM, especially within the retail sector. Being able to discuss current best practices and how they could apply to the company’s strategy will show your enthusiasm and commitment to staying ahead in the field.
