At a Glance
- Tasks: Lead digital measurement strategy and transform data into actionable insights for brand growth.
- Company: Global consumer goods organisation with a focus on innovation and engagement.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with potential for significant career advancement.
- Why this job: Make a real impact in a fast-paced environment while shaping digital strategies.
- Qualifications: 7+ years in digital analytics, preferably in FMCG marketing with major brands.
The predicted salary is between 60000 - 75000 £ per year.
Remote - Europe or UK
Contract Duration: One-year engagement starting in early September, with immediate onboarding required.
Overview of the Opportunity
This role involves developing and managing the digital measurement strategy within a globally active consumer goods organization. The focus is on creating effective analytics frameworks, ensuring data quality, and transforming diverse digital performance data into strategic insights to support brand growth and consumer engagement.
The ideal candidate should have a background in FMCG marketing analytics, with experience working on high-volume, fast-moving consumer products such as foods, beverages, or personal care items. Preference is given to professionals with experience at companies like Nestlé or GSK-brands associated with frequent consumer purchases rather than industries like automotive advertising, where purchases tend to occur less often.
Key Responsibilities
- Design and refine the global digital measurement strategy, aligning KPIs with marketing and engagement objectives.
- Identify and close gaps in digital data collection and tracking by collaborating with cross-functional teams.
- Oversee the entire digital data ecosystem to maintain accurate and reliable data collection across websites, social media, campaigns, and apps.
- Analyse and synthesize data from various platforms to produce comprehensive performance narratives and actionable insights.
- Utilize social listening, sentiment analysis, and search data to uncover evolving consumer behaviours and preferences.
- Develop and update dashboards and reports for executive leaders, offering clear strategic recommendations.
Essential Qualifications
- At least seven years' experience in digital analytics, business intelligence, or marketing measurement roles.
- Strong background in FMCG marketing analytics, preferably with experience at major consumer brands known for frequent purchases (like food, beverages, or personal care).
- Proven ability to develop measurement frameworks and manage analytics across multiple digital channels.
- Experience working within multinational organizations with complex stakeholder environments.
- Strong technical skills in tools such as Google Analytics 4, Tag Manager, Power BI, and data visualization platforms.
- Expertise in social media analytics, sentiment analysis, community engagement metrics, and influencer performance measurement.
- Experience handling high-volume data environments with rapid consumer interactions.
Early Indicators of Success
- Within the first month, establish a solid measurement framework and ensure data consistency across channels.
- By the second month, identify and address tracking gaps to improve data accuracy.
- Within three months, deliver insights that inform and optimize ongoing digital campaigns and strategies.
Digital Analytics and Insights Manager employer: Stott & May Professional Search Limited
As a leading player in the consumer goods sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong emphasis on employee growth, we provide ample opportunities for professional development and skill enhancement, particularly in digital analytics. Our remote work culture promotes flexibility and inclusivity, allowing you to thrive while contributing to impactful projects that drive brand success across Europe and the UK.
Contact Details:
Stott & May Professional Search Limited Recruitment Team
StudySmarter Expert Advice🤫
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