At a Glance
- Tasks: Lead CRM and digital marketing strategies to boost customer engagement and retention.
- Company: Join a leading retail and ecommerce business in a dynamic London environment.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team culture with excellent career development opportunities.
- Why this job: Make a real impact on customer journeys and drive growth across multiple brands.
- Qualifications: 4+ years in CRM or digital marketing, with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, UK (Hybrid - 4 days onsite)
Reporting To: Director of Ecommerce
Overview
We are partnering with a leading retail and ecommerce business to appoint a Senior CRM & Digital Marketing Manager to lead customer acquisition, retention and lifecycle marketing strategy across multiple consumer brands. This role will own the end-to-end digital customer journey, driving growth through CRM, loyalty, paid and organic digital channels, whilst optimising customer engagement and commercial performance. The successful candidate will lead a cross‑functional CRM and digital marketing team, manage agency relationships and work closely with Ecommerce, Trading, Retail and Insight teams.
Key Responsibilities
- Define and deliver CRM and digital marketing strategy across all channels and markets
- Own performance against revenue, traffic, retention and cost‑of‑sale targets
- Lead, mentor and develop the CRM and Digital Marketing team
- Identify trends and implement commercially effective marketing initiatives
- Act as a senior stakeholder across the business
- Develop customer retention, reactivation and loyalty strategies
- Own and enhance the CRM platform and customer segmentation capabilities
- Deliver cross-channel CRM campaigns across email, SMS, app push, paid media and onsite channels
- Drive customer database growth and engagement
- Ensure GDPR, consent and customer data compliance
- Manage acquisition strategy across PPC, SEO, affiliates, display and paid social
- Oversee advertising budgets, ROAS and campaign performance
- Optimise audience targeting, remarketing and product feed performance
- Support international traffic growth initiatives
- Produce KPI reporting, forecasting and campaign analysis
- Deliver insight‑led recommendations to senior stakeholders
- Monitor spend and optimise marketing performance across channels
- Manage CRM and Digital Marketing team members
- Oversee agency relationships across CRM, SEO, PPC and affiliate channels
- Support team coaching and development initiatives
Skills & Experience
- 4+ years’ experience in CRM and/or Digital Marketing within retail, ecommerce or fashion
- Strong experience across CRM, lifecycle marketing and digital acquisition channels
- Commercially driven with experience managing budgets and performance metrics
- Strong knowledge of Google Analytics, GTM and digital marketing platforms
- Excellent stakeholder management and communication skills
- Strong analytical, reporting and organisational capability
- Experience with loyalty or rewards programmes
- Understanding of customer segmentation and personalisation
- Passion for retail, ecommerce or lifestyle brands
Personal Attributes
- Commercially minded and data-driven
- Organised, proactive and adaptable
- Comfortable balancing strategy with hands‑on execution
- Collaborative and confident working within fast‑paced environments
Senior Manager Customer Relationship Management employer: Stott and May
Join a dynamic and innovative retail and ecommerce leader in London, where you will have the opportunity to shape customer engagement strategies and drive significant growth. With a strong focus on employee development, a collaborative work culture, and a commitment to excellence, this company offers a hybrid working model that promotes work-life balance while fostering creativity and teamwork. As a Senior Manager in Customer Relationship Management, you will be at the forefront of digital marketing initiatives, supported by a talented team and robust resources, ensuring your contributions are both impactful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Customer Relationship Management
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and ecommerce space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your CRM and digital marketing achievements. Include case studies of successful campaigns you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies and digital marketing efforts. Bring insights and suggestions to the table during your chat. This shows you're not just interested in the role, but also invested in their success!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Senior Manager Customer Relationship Management
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Manager Customer Relationship Management. Highlight your experience in CRM and digital marketing, especially in retail or ecommerce, and don’t forget to mention any relevant achievements that showcase your skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your background aligns with our needs. Be specific about your experience with customer acquisition and retention strategies, and show us your enthusiasm for the brand.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical capabilities. Mention any tools you’ve used, like Google Analytics, and provide examples of how you've used data to drive marketing performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Stott and May
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools. Brush up on your knowledge of customer segmentation, lifecycle marketing, and how to optimise engagement across various channels. This will show that you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to discuss specific metrics and KPIs you've managed in previous roles. Be ready to share examples of how you've used data to drive decisions and improve performance. This is crucial for a role that demands a strong analytical mindset, so come armed with numbers and results.
✨Demonstrate Leadership Experience
As a Senior Manager, you'll need to lead a team. Think of examples where you've successfully mentored or developed team members. Highlight your experience in managing cross-functional teams and how you’ve navigated agency relationships to achieve marketing goals.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in CRM and digital marketing. Prepare scenarios that demonstrate your problem-solving skills and strategic thinking. This will help interviewers see how you approach real-world situations and your ability to adapt in a fast-paced environment.
