At a Glance
- Tasks: Lead and shape the UK marketing strategy to drive demand and elevate market presence.
- Company: Join a pioneering organisation redefining its sector with innovative marketing strategies.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on digital innovation and team development.
- Why this job: Make a real impact by driving high-quality leads and enhancing customer experiences.
- Qualifications: Proven senior marketing experience, strong analytical skills, and expertise in B2B/B2C environments.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking an experienced and strategic Marketing Director to lead and shape the UK marketing function for an organisation that is redefining its sector. This pivotal role will be responsible for driving the UK marketing strategy with a strong emphasis on demand generation, pipeline growth, and elevating market presence. The successful candidate will play a key role in delivering high-quality leads for the new business function while increasing marketing-qualified leads (MQLs). They will also ensure the effective localisation of global marketing frameworks and collaborate cross-functionally to enhance customer experience and maximise marketing impact.
Key Responsibilities
- Lead UK marketing strategy and execution to drive demand, generate new prospects, and strengthen market presence.
- Develop and implement integrated campaigns to build a high-quality sales pipeline.
- Execute global marketing frameworks, tailoring them effectively to regional market dynamics.
- Partner with product teams and senior leadership to shape and optimise customer experience initiatives.
- Collaborate closely with Revenue & Growth leadership to align new business development with digital marketing strategies.
- Enhance consumer marketing campaigns to improve effectiveness, efficiency, and speed to market.
- Build strong relationships across internal teams to ensure alignment, consistency, and operational excellence.
- Drive brand positioning and thought leadership in competitive markets.
- Lead full-funnel demand generation activities including digital, lifecycle, performance marketing, and marketing automation.
- Leverage data and analytics to optimise performance, including attribution modelling, CAC/LTV, and ROI.
- Manage both B2B and B2C marketing strategies, balancing enterprise acquisition with end-user engagement.
- Oversee product marketing initiatives, including proposition development, pricing, packaging, and go-to-market launches.
- Drive customer lifecycle marketing, including onboarding, engagement, retention, and upsell/cross-sell initiatives.
- Champion digital innovation, enhancing user experience, customer journeys, and personalisation at scale.
- Build, develop, and scale a high-performing, modern marketing team across digital, data, content, and automation disciplines.
- Operate effectively within a matrix organisation, aligning regional execution with global strategies.
Key Requirements
- Proven experience in a senior marketing leadership role, ideally within technology or a related industry.
- Strong expertise in demand generation, pipeline development, and lead management.
- Demonstrated experience implementing global marketing strategies at a regional or local level.
- Highly data-driven mindset with strong analytical and performance optimisation capabilities.
- Experience working across both B2B and B2C marketing environments.
- Strong product marketing and go-to-market experience.
- Excellent collaboration skills, with the ability to influence across product, sales, and executive teams.
- Proficiency in digital marketing tools, platforms, and analytics.
- Exceptional leadership, communication, and stakeholder management skills.
- Proven ability to develop innovative, high-impact marketing strategies and build high-performing teams.
Marketing Director employer: Stott and May
Join a forward-thinking organisation that is at the forefront of redefining its sector, where as a Marketing Director, you will have the opportunity to lead innovative marketing strategies in a dynamic and collaborative environment. With a strong emphasis on employee growth, we offer comprehensive training and development programmes, alongside a culture that values creativity and teamwork. Located in the heart of the UK, our office provides a vibrant atmosphere that fosters both professional and personal development, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing events, webinars, or even local meetups. Building relationships can lead to job opportunities that aren’t even advertised.
✨Show Off Your Skills
Create a personal website or portfolio showcasing your marketing achievements. Include case studies of successful campaigns you've led, as this will help you stand out when networking or interviewing.
✨Leverage Social Media
Use platforms like LinkedIn to share your insights on marketing trends and engage with industry leaders. This not only boosts your visibility but also positions you as a thought leader in the field.
✨Apply Directly Through Us
Don’t forget to check out our website for the latest job openings! Applying directly through us can give you an edge, as we value candidates who take the initiative to connect with our brand.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in demand generation and pipeline growth, and don’t forget to showcase any successful campaigns you've led that align with our goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about redefining the marketing landscape and how your strategic vision can elevate our market presence. Be specific about your achievements!
Showcase Your Data Skills:Since we love a data-driven approach, make sure to include examples of how you've used analytics to optimise marketing performance. Whether it's attribution modelling or improving CAC/LTV, we want to see your numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Stott and May
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics like MQLs, CAC, and ROI. Being able to discuss how you've used data to drive demand generation and pipeline growth will show that you're not just a creative thinker but also a strategic one.
✨Tailor Your Experience
When discussing your past roles, focus on experiences that align with the job description. Highlight your success in implementing global marketing strategies at a local level and how you've adapted campaigns to fit regional dynamics.
✨Showcase Collaboration Skills
This role requires strong collaboration across teams. Be ready to share examples of how you've worked with product teams or senior leadership to enhance customer experience and drive marketing impact. It’s all about demonstrating your ability to influence and align with others.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about scenarios involving digital innovation or full-funnel demand generation, and prepare structured responses that showcase your problem-solving skills and strategic thinking.
