At a Glance
- Tasks: Lead customer marketing strategy and drive digital acquisition across multiple channels.
- Company: Join a well-known high street retailer with a dynamic digital team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborate with teams and manage a small team to achieve commercial targets.
- Why this job: Take ownership of customer growth and make a real impact in a fast-paced environment.
- Qualifications: Experience in retail, CRM, and digital marketing is essential.
The predicted salary is between 60000 - 75000 £ per year.
Stott & May are partnering with a well-known high street retailer to hire a Senior CRM & Digital Marketing Manager, supporting the continued growth of their digital function.
Location: London (Hybrid – 4 days onsite, 1 day remote)
Salary: Competitive
The Role
Reporting into the Director of Ecommerce, this position will take full ownership of the customer marketing strategy across acquisition, retention, reactivation, and loyalty. Key responsibilities include:
- Leading digital acquisition across channels such as paid search, SEO, affiliates, paid social, and display
- Developing and executing CRM and lifecycle marketing strategies to drive customer engagement and long-term value
- Overseeing email marketing strategy, planning, and optimisation
- Using data and performance insights to inform decision-making and improve results
- Managing budgets, forecasting, and tracking performance against commercial targets
- Leading and developing a small team within CRM and digital marketing
- Collaborating with internal teams and managing external agency partners
Requirements
- Previous experience within the retail sector is essential
- Strong background in CRM, lifecycle marketing, and digital acquisition
- Proven ability to manage budgets and deliver against revenue and performance targets
- Experience working with analytics tools such as Google Analytics and tag management platforms
- Confident working with CRM systems and customer data to drive segmentation and personalisation
- Strong stakeholder management and communication skills
- Experience managing or mentoring team members
This is an opportunity to take on a broad, commercially focused role within a fast-paced retail environment, with real ownership of customer growth and digital performance.
Senior CRM & Digital Marketing Manager in London employer: Stott and May
Stott & May offers an exceptional work environment for the Senior CRM & Digital Marketing Manager role, situated in the vibrant city of London. With a hybrid working model that promotes work-life balance, employees benefit from a collaborative culture that encourages innovation and professional growth. The company prioritises employee development through mentorship opportunities and a commitment to driving digital excellence, making it an ideal place for those seeking meaningful and rewarding careers in retail.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and digital marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in CRM and digital marketing. Include case studies of successful campaigns you've led, especially those that drove customer engagement and retention.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of analytics tools and CRM systems. Be ready to discuss how you’ve used data to inform your strategies and improve results. Practice common interview questions related to digital acquisition and team management.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're genuinely interested in joining our team. Don’t forget to tailor your application to highlight your experience in the retail sector and your ability to drive customer growth.
We think you need these skills to ace Senior CRM & Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM & Digital Marketing Manager. Highlight your experience in digital acquisition and CRM strategies, and don’t forget to mention any relevant retail sector experience!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of how you've driven customer engagement and managed budgets in previous roles.
Showcase Your Data Skills:Since data-driven decision-making is key in this role, make sure to highlight your experience with analytics tools like Google Analytics. Mention how you've used data insights to improve marketing performance in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Stott and May
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in CRM and lifecycle strategies. Be ready to discuss specific campaigns you've led or contributed to, and how they drove customer engagement and retention.
✨Showcase Your Analytical Skills
Since this role involves using data to inform decisions, be prepared to talk about your experience with analytics tools like Google Analytics. Bring examples of how you've used data insights to optimise marketing strategies and improve performance.
✨Demonstrate Leadership Experience
As you'll be leading a small team, highlight your previous management or mentoring experiences. Share specific instances where you developed team members or collaborated effectively with stakeholders to achieve marketing goals.
✨Prepare Questions About the Company
Research the retailer and their current digital marketing efforts. Prepare thoughtful questions that show your interest in their brand and how you can contribute to their growth. This will demonstrate your enthusiasm and proactive approach.
