At a Glance
- Tasks: Lead customer and market research to shape business strategies and drive insights.
- Company: Dynamic media company focused on innovative research solutions.
- Benefits: Comprehensive healthcare, paid time off, education benefits, and wellness resources.
- Other info: Flexible work environment with opportunities for professional growth and development.
- Why this job: Make a real impact by championing customer insights at a senior level.
- Qualifications: 4+ years in market research with strong qualitative skills and project management experience.
The predicted salary is between 55000 - 65000 £ per year.
Based in: London
Reports to: Principal, Customer & Market Research
Key Responsibilities
- Undertake customer and market research covering end-to-end proposition design, including market analysis and supporting business and proposition leaders on business case development.
- Represent the voice of the customer at senior leadership level to ensure that customer and market intelligence informs day‑to‑day decision making.
- Champion customer and market research, challenge non‑customer‑focused plans and propose research solutions that profitably meet customer needs and wants.
- Develop strong working relationships within the C&MR team and other functions to deliver tailored and relevant insights.
- Deliver customer and market research projects – from briefing and design through to execution, customer recruitment, fieldwork, interviews, reporting, QA, analysis and presentation of actionable insights.
- Conduct thorough desk research and synthesize insights appropriately.
- Liaise with external partners such as research agencies or tool providers to ensure world‑class work and value for money.
- Support the team lead with workflow, workload planning and budget management, aligning own workload with team objectives.
- Share insights and ensure uptake by delivering presentations, debriefs and workshops to teams across the business.
- Act as an ambassador for world‑class research methodologies, educating the wider organization on key research initiatives.
Attributes & Experience
- Ability to learn quickly, solve problems creatively, and thrive in a fast‑paced environment.
- Thorough understanding of qualitative and quantitative research methodologies and their appropriate use.
- Hands‑on qualitative researcher with experience designing discussion guides within a B2B setting.
- Familiarity with Qualtrics (or a similar leading platform) to design, set up and launch surveys.
- Experience performing desk research and obtaining relevant insights from publicly available information and news sources.
- Flexibility in responding to changing business priorities and requirements.
- Proven track record of producing results in a matrix organisation.
- Minimum of three days a week working in the London office, with ability to influence from a remote environment.
- Solid experience of customer and market research, including project management and delivery of credible, actionable insights.
- Capability to manage projects and deadlines independently.
- Excellent numeracy and literacy skills with strong attention to detail.
- Strong communication, stakeholder management and presentation skills; passion for storytelling and making complex data easy to understand.
- Proficiency with Google suite products (GoogleSheets, GoogleSlides).
- At least four years of direct experience in the market‑research industry (in‑house or agency) and experience managing research teams in B2B markets, ideally within media, news, information & data sectors.
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programmes & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Senior B2B Qualitative Insights Researcher employer: Storyful
As a Senior B2B Qualitative Insights Researcher at our London office, you will join a dynamic team that values innovation and collaboration, fostering a culture where your insights directly influence strategic decisions. We offer comprehensive benefits, including healthcare plans, wellness resources, and education support, ensuring you thrive both personally and professionally. With ample opportunities for growth and a commitment to diversity and inclusion, we empower our employees to excel in a fast-paced environment while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Qualitative Insights Researcher
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their needs, especially in customer insights and market research.
✨Tip Number 3
Showcase your expertise! Bring examples of your past work to interviews, especially those that highlight your qualitative research skills and ability to deliver actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior B2B Qualitative Insights Researcher
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in qualitative research and B2B settings. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Storytelling Skills:As a Senior B2B Qualitative Insights Researcher, your ability to present complex data in an understandable way is key. Use your application to demonstrate how you've turned insights into compelling narratives in the past.
Highlight Collaboration Experience:We value strong working relationships, so be sure to mention any experience you have collaborating with cross-functional teams. Share examples of how you’ve worked with others to deliver actionable insights.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Storyful
✨Know Your Research Methodologies
Make sure you brush up on both qualitative and quantitative research methodologies. Be ready to discuss how you've applied these in your previous roles, especially in a B2B context. This will show that you understand the nuances of customer insights and can bring valuable expertise to the table.
✨Showcase Your Project Management Skills
Prepare examples of how you've managed research projects from start to finish. Highlight your ability to meet deadlines and deliver actionable insights. This is crucial for demonstrating that you can handle the responsibilities outlined in the job description.
✨Be the Voice of the Customer
Think about how you can represent the voice of the customer effectively. Prepare to share insights on how you've influenced decision-making in past roles. This will resonate well with the interviewers, as they are looking for someone who can champion customer-focused strategies.
✨Practice Your Presentation Skills
Since you'll need to present findings and insights, practice delivering complex data in an easy-to-understand manner. Consider preparing a mini-presentation on a past project to showcase your storytelling skills. This will help you stand out and demonstrate your communication prowess.
