At a Glance
- Tasks: Manage and optimise complex advertising campaigns for top-tier clients.
- Company: Join Dow Jones, a leading global news provider with a rich history.
- Benefits: Enjoy comprehensive healthcare, paid time off, and education benefits.
- Other info: Opportunity to work with renowned brands like The Wall Street Journal.
- Why this job: Be at the forefront of digital advertising in a dynamic, fast-paced environment.
- Qualifications: 4-8 years in online ad trafficking; strong analytical and communication skills required.
The predicted salary is between 40000 - 55000 £ per year.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally.
The Senior Ad Operations Specialist is a strategic lead within the AdOps group, responsible for managing complex campaign portfolios and driving growth through proactive optimization. You will manage the daily operation of client campaigns and drive strategic revenue growth for each account. A typical day includes quality assurance, implementing campaigns, pulling pacing reports, and reviewing campaign status to optimize performance. You will troubleshoot and resolve site and advertiser issues, working closely with the account management team and other internal departments.
Responsibilities:
- Understand site ad functionality, including knowledge of all ad products available on our properties.
- Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders.
- Monitor the delivery of the campaign from beginning to end and optimize as needed.
- Design and execute strategic campaign roadmaps for high-value accounts.
- Translate campaign data into actionable insights and strategic recommendations for internal stakeholders and external clients.
- Drive team meetings to deliver successful KPIs.
- Generate reporting and recommendations for tools to improve workflow efficiencies.
- Perform proactive daily analysis and campaign optimization.
- Interact with internal and external clients to coordinate and consult for successful advertising campaigns.
- Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units.
- Provide concise, timely feedback within deadlines.
- Manage high-stakes, multi-faceted projects independently in a timely manner.
- Resolve troubleshooting/targeting issues, trafficking issues, and reconcile discrepancies with minimal supervision.
- Serve as a primary escalation point for complex technical or campaign-related issues, protecting revenue and client relationships.
Requirements:
- 4-8 years of online ad trafficking experience.
- Ability to multitask and work efficiently within a high-paced, changing environment.
- Knowledge of HTML, CSS, Flash, and JavaScript.
- Experience with ad serving tools and order management systems (e.g., GAM, Operative, Megaphone).
- Strong organizational and time management skills.
- Strong analytical and problem-solving skills.
- Strong written and communication skills with the ability to interact comfortably with clients and other internal departments.
- BA/BS preferred or experience in lieu thereof.
Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Equality and Accommodation:
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
Reasonable Accommodation: We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.
Sr. Advertising Operations Specialist in London employer: Storyful
At Dow Jones, we pride ourselves on being a leading global provider of news and business information, offering a dynamic work environment that fosters innovation and collaboration. As a Senior Advertising Operations Specialist, you will benefit from comprehensive healthcare plans, generous paid time off, and robust employee growth opportunities, all while working alongside talented professionals in a culture that values diversity and inclusion. Our commitment to excellence and strategic growth ensures that you will play a pivotal role in shaping the future of advertising within a respected organisation known for its quality content and industry leadership.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Advertising Operations Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Storyful and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Storyful are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Storyful on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Storyful. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Advertising Operations Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Storyful. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Storyful:Show us that you’ve done your homework! In your application, briefly mention what you admire about Storyful’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Storyful
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Storyful will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Storyful, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
