At a Glance
- Tasks: Lead creative marketing campaigns and oversee pre-sale proposal processes for top-tier media offerings.
- Company: Join a leading global media company with a dynamic and collaborative culture.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with excellent career advancement opportunities.
- Why this job: Make an impact in the media landscape while working with innovative teams across the globe.
- Qualifications: Strong organisational skills, effective communication, and a passion for media and advertising.
The predicted salary is between 60000 - 80000 £ per year.
About the Team: The Global Integrated Marketing team, spanning APAC, EMEA and the U.S., leads the process of answering all pre-sale proposal responses, ensuring that our competitive proposals not only showcase strong strategic and creative ideas but also that their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners. Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs.
About the Role: Based in our London office (3 days a week in office) and reporting to the Director of Integrated Marketing - International, the Senior Integrated Marketing Manager will lead a successful, deadline-driven pre-sale process. You will bring together the right people and resources through effective collaboration to support our London and Europe-based commercial teams across Finance, Enterprise, B2C, and Luxury sectors.
You Will:
- Oversee daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings versus our competitive set across multiple platforms.
- Formulate creative marketing campaign strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks.
- Regularly collaborate across teams, time zones and disciplines such as content creation, media planning, campaign performance and events.
- Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events.
- Use research and data to share insights and support value propositions for client pitches and proposals.
- Educate and keep the team updated with advertising industry trends and what opportunities or challenges they might present for our business.
You Have:
- High level of organization and attention to detail.
- Effective and concise communication; confidence interfacing with a variety of internal teams, stakeholders, leading brainstorms and working in a fast-paced environment.
- Proficiency in productivity suites (e.g., Google Workspace, Microsoft Office), with a strong emphasis on creating visual presentations and managing spreadsheets.
- Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment.
- Strong numeracy skills with the ability to interpret research data, media plans, and financial budgets.
- Curiosity for constant learning and the international news/media landscape.
- Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required in region 3-day office attendance.
- B.A. or B.S. preferred, strong cross-platform marketing experience, ideally within news media and/or advertising environment.
Senior Manager, Integrated Marketing in London employer: Storyful
As a Senior Manager in Integrated Marketing at The Wall Street Journal & Barron's Group, you'll thrive in a dynamic London office environment that champions creativity and collaboration. Our commitment to employee growth is evident through ongoing training and exposure to diverse sectors, while our vibrant work culture fosters innovation and teamwork. Join us to be part of a leading media organisation that values your contributions and offers a unique opportunity to shape compelling marketing strategies in the heart of one of the world's most influential cities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Integrated Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Storyful and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Storyful are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Storyful on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Storyful. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Integrated Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Storyful. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Storyful:Show us that you’ve done your homework! In your application, briefly mention what you admire about Storyful’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Storyful
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Storyful will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Storyful, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
