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For Companies At a Glance
- Tasks: Drive product-led growth and create compelling messaging for our innovative CMS.
- Company: Join Storyblok, a leading headless CMS empowering brands like Virgin Media O2 and Oatly.
- Benefits: Enjoy remote work perks, personal development funds, and 25 days annual leave.
- Why this job: Be part of a dynamic team shaping the future of content creation in an AI-driven world.
- Qualifications: 5+ years in product marketing with a passion for data-driven decision making.
- Other info: Flexible schedules and a fun international team culture await you!
The predicted salary is between 36000 - 60000 ÂŁ per year.
Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favourite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It's Joyful Headless™, and it changes everything.
WHAT IS IN IT FOR YOU
- Monthly remote work stipend (home internet costs, electricity).
- Home office equipment package right at the start (laptop, keyboard, monitor…)
- Home office equipment upgrade (furniture, ear plugs …) or membership to a local co‑working space after your onboarding
- Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- The annual international team‑building trip, quarterly and monthly online get‑togethers
- As a fully remote company, with work‑life balance at its core, you’ll enjoy flexible schedules
- An international team that loves to have fun at work and works hard together to accomplish shared goals
JOB SUMMARY
Storyblok is seeking a dynamic Product Marketing Manager to drive product‑led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators. Your responsibilities will include developing go‑to‑market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.
ESSENTIAL JOB FUNCTIONS
- Developer Journey Optimization: Optimize the end‑to‑end developer onboarding experience, reducing friction from sign‑up to first successful implementation. Identify drop‑off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time‑to‑first‑value. Strengthen technical persona messaging for developers, architects, and technical decision‑makers by translating complex capabilities into clear, value‑driven communication.
- Website & Conversion Ownership: Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture. Partner with Web and Growth teams to optimize key conversion journeys (trial sign‑up, demo requests, upgrade flows). Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self‑service conversion, and customer retention goals.
- Data‑Informed Decision Making: Partner with the Data team to analyze patterns in PLG user behaviour and identify areas of dropoff or opportunities for improvement. Own the experimentation roadmap for PLG opportunities across awareness, onboarding, feature adoption, upgrade prompts, and retention initiatives. Partner with Product and Growth teams to define clear hypotheses, success metrics, and testing priorities. Drive A/B tests for website, in‑app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.
- In‑App Messaging & UX Execution: Plan and execute in‑app messaging (feature announcements, tooltips, banners, modals, onboarding flows). Partner with Product and Design to ensure UX flows reinforce core value propositions. Align in‑app messaging with campaign narratives and product launches.
- Onboarding & Activation Optimization: Improve onboarding flows across key user segments. Identify drop‑off points in product and communication bumpers, and propose improvements spanning UX, messaging, activation content, and prospect/customer communications and outreach campaigns.
- Self‑Service Positioning & Messaging: Develop and refine buyer personas specific to self‑serve and PLG audiences. Partner with Product and Design to ensure UX flows reinforce core value propositions within a seamless and goal‑oriented user journey. Translate product capabilities into clear, actionable value for different user types, using UX and messaging to guide user awareness and adoption. Plan and execute in‑app messaging (feature announcements, tooltips, banners, modals, onboarding flows). Align in‑app messaging and product experiences with marketing campaign narratives, product launches, website content.
EDUCATION AND EXPERIENCE
- Marketing or related educational degree
- 5+ years’ experience as a product marketing manager, ideally in PLG/self‑service B2B SaaS business
- Track record of successfully implementing a PLG framework, data‑driven measurability, as well as go‑to‑market and product marketing campaigns
QUALIFICATIONS
- Deep understanding for our business, customers, partners, and the larger ecosystem
- Ability to combine analytical thinking with creative messaging
- Hands‑on mentality
- Passionate about analyzing data and optimizing user experience
MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
Remote (home) work opportunity or funded by Storyblok co‑working space
GENERAL TERMS
Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic.
Technical Product Marketing Manager - UK employer: Storyblok
Contact Detail:
Storyblok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Product Marketing Manager - UK
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. We can help you with mock interviews to boost your confidence!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Technical Product Marketing Manager - UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Technical Product Marketing Manager role. Highlight your experience in product marketing, especially in PLG/self-service B2B SaaS, and show us how you can drive growth at Storyblok.
Showcase Your Creativity: We love innovative thinkers! Use your application to demonstrate your creative messaging skills. Whether it’s through a unique layout or compelling storytelling, let your personality shine through.
Be Data-Driven: Since this role involves data-informed decision making, don’t forget to mention any relevant experience you have with analysing user behaviour and optimising marketing strategies based on data insights. We want to see your analytical side!
Apply Through Our Website: To make sure your application gets to us directly, please apply through our website. It’s the best way to ensure we see your amazing skills and experience right away!
How to prepare for a job interview at Storyblok
✨Know Your Product Inside Out
Before the interview, make sure you understand Storyblok's headless CMS and its unique features. Familiarise yourself with how it empowers marketers and developers, and be ready to discuss how you can contribute to its growth and success.
✨Showcase Your Data-Driven Mindset
Since the role involves data-informed decision making, prepare examples of how you've used data to drive marketing strategies in the past. Be ready to discuss specific metrics you've tracked and how they influenced your decisions.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to developer onboarding or user engagement. Think through potential drop-off points and how you would optimise the user journey to enhance the experience.
✨Align with Company Values
Storyblok values diversity and inclusion, so be prepared to discuss how you can contribute to a positive team culture. Share experiences that highlight your collaborative spirit and how you’ve worked effectively in diverse teams.