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For Companies At a Glance
- Tasks: Drive product-led growth and create compelling messaging for our innovative CMS.
- Company: Join Storyblok, a leading headless CMS empowering brands like Virgin Media O2 and Oatly.
- Benefits: Enjoy remote work perks, personal development funds, and 25 days annual leave.
- Why this job: Be part of a dynamic team shaping the future of content creation in an AI-driven world.
- Qualifications: 5+ years in product marketing with a passion for data-driven decision making.
- Other info: Flexible schedules and an international team that values fun and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favourite frameworks and integrate with anything through the API-first platform. Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.
WHAT IS IN IT FOR YOU
- Monthly remote work stipend (home internet costs, electricity).
- Home office equipment package right at the start (laptop, keyboard, monitor...)
- Home office equipment upgrade (furniture, ear plugs...) or membership to a local co-working space after your onboarding
- Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- The annual international team-building trip, quarterly and monthly online get-togethers
- As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
- An international team that loves to have fun at work and works hard together to accomplish shared goals
JOB SUMMARY
Storyblok is seeking a dynamic Product Marketing Manager to drive product-led growth for our marketing leading CMS. As a key member of our team, you will play a pivotal role in positioning Storyblok as the preferred choice for developers and content creators. Your responsibilities will include developing go-to-market strategies, creating compelling product messaging, and driving customer acquisition and engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.
ESSENTIAL JOB FUNCTIONS
- Developer Journey Optimization: Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation. Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value. Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication.
- Website & Conversion Ownership: Own key landing pages, such as the homepage, and the evolution of the website's messaging architecture. Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows). Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals.
- Data-Informed Decision Making: Partner with the Data team to analyze patterns in PLG user behaviour and identify areas of dropoff or opportunities for improvement. Own the experimentation roadmap for PLG opportunities across awareness, onboarding, feature adoption, upgrade prompts, and retention initiatives. Partner with Product and Growth teams to define clear hypotheses, success metrics, and testing priorities. Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.
- In-App Messaging & UX Execution: Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows). Partner with Product and Design to ensure UX flows reinforce core value propositions. Align in-app messaging with campaign narratives and product launches.
- Onboarding & Activation Optimization: Improve onboarding flows across key user segments. Identify drop-off points in product and communication bumpers, and propose improvements spanning UX, messaging, activation content, and prospect/customer communications and outreach campaigns.
- Self-Service Positioning & Messaging: Develop and refine buyer personas specific to self-serve and PLG audiences. Partner with Product and Design to ensure UX flows reinforce core value propositions within a seamless and goal-oriented user journey. Translate product capabilities into clear, actionable value for different user types, using UX and messaging to guide user awareness and adoption.
EDUCATION AND EXPERIENCE
- Marketing or related educational degree
- 5+ years' experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
- Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns
QUALIFICATIONS
- Deep understanding for our business, customers, partners, and the larger ecosystem
- Ability to combine analytical thinking with creative messaging
- Hands-on mentality
- Passionate about analyzing data and optimizing user experience
MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
Remote (home) work opportunity or funded by Storyblok co-working space
GENERAL TERMS
Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic.
Technical Product Marketing Manager - UK in London employer: Storyblok
Contact Detail:
Storyblok Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Product Marketing Manager - UK in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you know what they do and how you can contribute to their success. It’s all about making that connection!
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the role. Highlight your skills and experiences that align with their needs, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Technical Product Marketing Manager - UK in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Technical Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with our mission at Storyblok. We want to see how you can bring value to our team!
Showcase Your Creativity: Don’t be afraid to let your personality shine through! Use engaging language and examples that demonstrate your creative approach to product marketing. We love innovative thinkers who can communicate complex ideas simply.
Be Data-Driven: Since we’re all about data-informed decision making, include any relevant metrics or results from your past roles. Show us how you've used data to drive marketing strategies and improve user experiences. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Storyblok
✨Know Your Product Inside Out
Before the interview, make sure you understand Storyblok's headless CMS and its unique features. Familiarise yourself with how it empowers marketers and developers, and be ready to discuss how you can contribute to its growth and success.
✨Showcase Your Data-Driven Mindset
Since the role involves data-informed decision making, prepare examples of how you've used data to drive marketing strategies in the past. Be ready to discuss specific metrics you've tracked and how they influenced your decisions.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to developer onboarding or product messaging. Think through potential scenarios and outline your approach to optimising user experiences and driving engagement.
✨Align with Company Culture
Storyblok values a fun and collaborative work environment. During the interview, express your enthusiasm for teamwork and share examples of how you've contributed to a positive team culture in previous roles.