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- Tasks: Bridge product and sales teams, creating impactful marketing strategies and sales enablement tools.
- Company: Join Storyblok, a leading headless CMS empowering brands like Virgin Media O2 and Oatly.
- Benefits: Enjoy remote work perks, personal development funds, and 25 days annual leave plus holidays.
- Why this job: Make a real impact in the AI-driven content era with a fun, international team.
- Qualifications: 4+ years in B2B SaaS marketing, strong sales enablement experience, and a passion for tech.
- Other info: Fully remote role with flexible schedules and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Product Marketing Manager â UK & Europe role at Storyblok. Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AIâdriven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, inâcontext preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favourite frameworks and integrate with anything through the APIâfirst platform. Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.
WHAT IS IN IT FOR YOU
- Monthly remote work stipend (home internet costs, electricity).
- Home office equipment package right at the start (laptop, keyboard, monitor...)
- Home office equipment upgrade (furniture, ear plugs ...) or membership to a local coâworking space after your onboarding
- Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- The annual international teamâbuilding trip, quarterly and monthly online getâtogethers
- As a fully remote company, with workâlife balance at its core, you will enjoy flexible schedules
- An international team that loves to have fun at work and works hard together to accomplish shared goals
JOB SUMMARY
As a Product Marketing Manager at Storyblok, you will play a key role in bridging the gap between product and revenue teams. Your primary responsibility will be to ensure our Sales teams have the positioning, messaging, and tools they need to confidently sell Storyblok's solutions. You will translate product features into customerâfacing value propositions, lead the creation of impactful sales enablement assets, and collaborate closely with Product, Sales, and Talent Management & Development Teams to drive goâtoâmarket success. Your understanding of the B2B SaaS sales cycle, combined with your ability to turn complex technical concepts into compelling narratives, will be central to this role.
ESSENTIAL JOB FUNCTIONS
- Sales Strategy and Execution: Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development. Identify the tools, training, and messaging needed to support each stage of the sales cycle. Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value. Build feedback loops from the field to refine messaging and assets continuously.
- Messaging, Positioning, and Content Creation: Own and evolve product messaging tailored to different buyer personas and use cases. Create highâimpact sales content including pitch decks, oneâpagers, battlecards, use case briefs, objectionâhandling guides, and email templates. Ensure all materials are clear, onâbrand, and aligned with current market dynamics. Collaborate with the Design and Content teams to maintain consistency across all touchpoints.
- Persona Development: Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible. Tailor messaging for specific target audiences to maximize resonance and engagement.
- Competitive Intelligence: Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations. Equip Sales with the insights they need to win deals and defend against common objections.
- Crossâfunctional Collaboration: Partner with stakeholders across Product, Sales, Customer Success, and Talent Management & Development to ensure alignment in GTM strategies. Work closely with Campaign Marketing and Field Marketing to deliver marketing initiatives that support sales execution.
- Performance Tracking and Optimization: Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates. Regularly collect feedback from the Sales team to improve materials and surface new enablement needs. Use data and insights to refine sales strategies and improve overall goâtoâmarket effectiveness.
EDUCATION AND EXPERIENCE
- A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven success creating sales enablement programs and collateral that drive results
- Deep understanding of the B2B sales process, especially in enterprise or midâmarket environments
- Experience building messaging frameworks, positioning, and product narratives
- Strong knowledge of competitive intelligence practices and GTM motions
- Experience with CMS platforms, MarTech tools, or developerâfocused software is a plus
- Strong crossâfunctional collaboration skills, particularly with Sales, Product, and Enablement teams
- Passion for technology and a deep understanding of customer and user needs in the digital experience space
MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
Remote (home) work opportunity or funded by Storyblok coâworking space.
GENERAL TERMS
Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com.
Product Marketing Manager - UK & Europe in London employer: Storyblok
Contact Detail:
Storyblok Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Manager - UK & Europe in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing Storyblokâs offerings inside out will help you stand out and show your genuine interest.
â¨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Manager. Highlight your experience in B2B SaaS and sales enablement.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed and shows youâre serious about joining the Storyblok team.
We think you need these skills to ace Product Marketing Manager - UK & Europe in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B SaaS and sales enablement, and show us how your skills align with what we're looking for.
Showcase Your Storytelling Skills: Since this role involves translating complex concepts into compelling narratives, donât shy away from sharing examples of how you've done this in the past. We want to see your ability to create engaging content that resonates with different audiences.
Be Data-Driven: We love numbers! If you have metrics or data that demonstrate the impact of your previous marketing strategies, include them. This will help us understand how you measure success and optimise performance.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. Itâs the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Storyblok
â¨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Storyblok's product offerings. Familiarise yourself with how the headless CMS works and its benefits for marketers and developers. This knowledge will help you articulate how your experience aligns with their needs.
â¨Prepare Compelling Sales Narratives
Since the role focuses on bridging product and sales, be ready to discuss how you've successfully created sales enablement materials in the past. Bring examples of pitch decks or content you've developed that effectively communicated product value to different buyer personas.
â¨Showcase Cross-Functional Collaboration
Highlight your experience working with various teams, such as Sales, Product, and Marketing. Be prepared to share specific instances where your collaboration led to successful outcomes, demonstrating your ability to align strategies across departments.
â¨Stay Updated on Market Trends
Research current trends in B2B SaaS and competitive intelligence practices. Being able to discuss recent developments in the industry will show your passion for technology and your understanding of customer needs, making you a more attractive candidate.
