Partnerships & Affiliate Manager

Department: Growth

Salary: 50-65k

Overview:

From humble Lancashire beginnings to a multi-market £75M revenue B-Corp. We have scaled to £50M revenue with over 100,000 customers, all whilst achieving market profitability - and most recently, successfully launching in the US. We deliver farm-fresh goods straight to customers’ doors - sustainably, locally, and with purpose. We partner with independent British suppliers to make ethical choices easy for everyone.

To do this, we offer our customers the ability to make more planet-positive shopping habits one small, simple and very convenient step at a time. Growth is a small team with big responsibility. This team helps ensure MM can not only attract customers but also retain them, driving sustainable growth. You’ll work closely with Aidan (Growth Director), Katie (UK General Manager), CRM and Brand teams.

What problems will you help solve?

• Build partnerships and affiliate marketing into core, scalable acquisition channels for Modern Milkman, resulting in a diversified channel mix and reducing paybacks.

Responsibilities:

• Own and scale Modern Milkman’s partnerships and affiliate channels end to end, from strategy to execution and optimisation.
• Reset, launch, and grow our affiliate programme, including partner recruitment, onboarding, relationship management, and performance optimisation.
• Identify, test, and scale strategic partnerships with complementary brands, creators, communities, and platforms.
• Develop partnership propositions, commission structures, and incentives aligned with CAC, LTV, and payback targets.
• Develop and own a supplier partnerships playbook to enable repeatable co-marketing and acquisition partnerships that drive new subscribers.
• Manage performance-based influencer partnerships where they overlap with affiliate or partnership models.
• Set channel strategy and track performance against metrics such as new subscribers, CAC, LTV and paybacks.
• Use data and experimentation to continuously improve channel performance and inform decision-making.
• Collaborate closely with CRM, Brand, Operations, and Customer teams to ensure partnerships are on brand and deliver a great customer experience.

Requirements:

• Solid experience in affiliate marketing, partnerships, or performance-led growth.
• Proven experience scaling affiliate or partnership channels from zero to one in D2C, subscription, or e-commerce.
• Comfortable owning a channel end-to-end from strategy to execution.
• Strong analytical skills; confident using tools such as Google Analytics, affiliate platforms, Looker Studio (SQL a bonus).
• Commercial mindset with a clear understanding of CAC, LTV, and paybacks.
• Self-starter who enjoys autonomy and accountability.
• Curious, experimental, and resilient.
• Clear communicator who builds trust across teams and with external partners.

This might not suit you if:

• You’re looking for a pure brand or community role with limited performance accountability.
• You prefer narrow, fixed responsibilities in large, highly structured teams.
• You’re looking for a fully remote role, we love spending time together.

Benefits:

• 25 days holiday, 8 bank holidays (5 flexible ones). Plus, your birthday off too!
• EMI share options.
• Up to 6% matched company pension.
• Access to thanksBen, for a range of core & flexible benefits.
• Employee discount off Modern Milkman products.
• Enhanced parental leave & pay.
• Life Insurance.
• Cycle to work scheme & Octopus EV salary sacrifice.
• In-person company events.
• £300 L&D budget per annum.
• £300 Health and Well Being budget.
• Endless samples of our stock – Seriously, our category managers have us taste testing food and drinks all the time!
• 2x volunteering days and team volunteering days.
• Loads of company clubs to join, from book clubs (Page Churners), running, cycling and swimming (Trotters and Plodders), 5-a-side football (Modern Milkman FC), and any other pun-related clubs you can think of.

Interview Process:

• Screening Call > Technical Interview > CEO/COO call.

Candidate Experience:

Due to the high volume of applications, it might take us a little longer to get back to you. Most feedback will be shared via email, and we make every effort to provide specific and constructive insights whenever possible.