Paid Social Growth Lead — Hybrid (UK)

Economic incentives, environmental pressures, and regulatory shifts are driving a global move toward the circular economy. Consumers and businesses are already moving away from rigid ownership models in favour of more flexible, affordable access. Raylo is the subscription infrastructure for the world's leading electronics brands, powering the circular economy by making devices more accessible, affordable, and flexible for consumers and businesses.

We enable the world’s leading electronics brands to shift from single-use to circular, customer-centric business models. We’re at £70m ARR, profitable, growing fast, with 200,000+ active subscriptions across consumers and small businesses. Customers trust us too, with a 4.5/5 Trustpilot rating from more than 20,000 reviews.

For customers, the experience is simple: subscribe to a device, get support throughout, upgrade when you want, and return it when you’re done. Behind that sits a sophisticated fintech platform powering device subscriptions end to end: credit and fraud decisioning, lifecycle operations, and the financing engine that lets brands offer subscriptions without using their own balance sheet.

Our platform has two sides. Raylo.com marketplace gives consumers and small businesses access to premium tech from the world’s leading electronics brands. Raylo Pay is our embedded product, enabling brands such as PlayStation and LG to launch subscription journeys directly through their own DTC and ecommerce channels.

The impact of our circular model is big. We cut emissions per device by around 50% compared to buy-and-discard. We’re B Corp certified, backed by Macquarie, NatWest and Channel 4 Ventures, and recognised by Tech Nation’s Future Fifty.

Raylo's Performance Marketing team is at the heart of subscriber growth. Paid social is already a strong-performing channel, but the opportunity ahead is substantial. Marketing spend is scaling materially, OEM partnerships with major global brands are creating new campaign demands, and the business is preparing for US expansion.

This role involves taking ownership of paid social strategy and execution across Meta, scaling full-funnel activity, running structured creative testing, and briefing the creative agency with rigour and speed. You'll be refining the mid-funnel measurement framework, identifying what's working and why, and translating that into a roadmap you can act on. You'll collaborate closely with brand, organic social, influencer, data, and commercial teams.

Your work will directly impact Raylo's commercial growth goals. In the short term, that means taking ownership of and optimising our current activity. Longer term, you'll be the strategic lead for paid social; expanding channel mix and setting direction.

What You’ll do:

• Own paid social end-to-end; strategy, creative direction, execution, and performance, primarily across Meta at present.
• Launch and manage paid social campaigns for OEM partnerships — building repeatable playbooks for partner activity and contributing directly to both partnership KPIs and Raylo's brand credibility.
• Brief our creative agency, run structured testing sprints, and iterate quickly on what the data tells you.
• Build and run a rigorous testing engine — designing test roadmaps that go beyond creative formats to include audience, messaging, and funnel mechanics.
• Refine our mid-funnel measurement framework alongside other members of the marketing team to improve attribution, understand the customer journey with greater precision, and make better-informed budget decisions.
• Work cross-functionally with brand, organic social, influencer, product, and commercial stakeholders.
• Contribute paid social recommendations for market expansion — providing clear, data-backed input on channel approach, audience strategy, and budget phasing.
• Use AI tools to streamline workflows and raise the bar on how the team operates.
• Report performance to senior stakeholders clearly, with a view on both results and what's next.

You’ll Succeed with:

• 3-5 years in paid social, managing annual budgets of £500k+ with clear commercial accountability.
• A track record of improving CAC or ROAS, and taking ownership of financial metrics.
• Background in B2C financial products, high value products, or products involving credit decisioning.
• Strong hands-on skills across Meta Ads, GA4, and analytics tools like Looker or Tableau.
• Experience briefing and managing creative agencies, with structured, data-informed feedback.
• The ability to balance creative instinct with analytical rigour, and translate one into the other.
• Real examples of using AI to improve marketing workflows.
• Strong cross-functional communication and the ability to influence beyond your immediate team.

Opportunities & Benefits:

• Fast-track your career – 40% of our employees are promoted every review cycle (bi-annual).
• Exclusive Raylo device lease for employees.
• Private Medical Insurance.
• Stock options for all employees.
• L&D budget to support the skills you value.
• Hybrid working model– 3 set days in the London Bridge Office (Monday, Wednesday & Thursday).
• 33 days off, your way – 25 days + 8 bank holidays with full flexibility to use on the days that mean the most to you.
• Enhanced maternity, paternity, adoption or shared parental leave, if you've been with us for 12 months.
• Workplace nursery scheme for major cost savings.

The Hiring Process:

We move quickly and we'll aim to give you the best candidate experience possible. It starts with a 15-minute call — no prep needed. If there's a fit, we move fast, every stage has a purpose, and we'll tell you what we're looking for at each one.

If there's anything we can do to support you through the process, whether that's adjustments or anything else, please let us know.

Diversity & Inclusion at Raylo: At Raylo, we celebrate diversity and are committed to creating an inclusive workplace where everyone can thrive. We welcome people of all backgrounds, experiences, and perspectives, believing they make us stronger.