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For Companies At a Glance
- Tasks: Drive marketing strategies, manage campaigns, and create engaging content to boost brand awareness.
- Company: Join Homesearch, the UK's leading PropTech platform transforming estate agency marketing.
- Benefits: Enjoy a competitive salary, flexible working, and a chance to shape the future of PropTech.
- Why this job: Be the first in-house marketer and make a real impact on our growth journey.
- Qualifications: 5+ years in marketing, strong content creation skills, and B2B SaaS experience.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Homesearch is the UK’s leading PropTech platform designed to help estate agents secure more listings, unlock market insights, and turn existing contacts into new instructions. Our solutions enable estate agents to prospect more effectively, nurture existing relationships, and convert opportunities into sales.
About the Role
As our first in-house marketer, you’ll have a lot of space to grow, experiment, and shape how we do marketing alongside Sales, Product, and senior leadership. This role is all about demand generation - creating awareness, managing CRM activity in HubSpot, producing content, supporting product launches, and working closely with Sales to build a healthy pipeline.
Key Responsibilities
- Deliver the quarterly marketing plan to drive awareness and traffic
- Own the content calendar (newsletters, blogs, LinkedIn, events, direct campaigns)
- Manage campaigns and CRM activity in HubSpot
- Run organic (and paid) campaigns across PPC, LinkedIn, partnerships, and influencer activity (e.g., podcasts, webinars)
- Build processes, tracking, and reporting to scale the marketing function
- Coordinate freelancers, creators, and influencers
- Work with the Partnerships Manager to leverage CRM partnerships and webinars for lead generation
- Test and develop new channels to generate leads and support enterprise growth (e.g., SEO/GEO projects)
About You
- 5+ years of experience in a marketing role with proven impact on pipeline growth
- You have experience in creating and executing content strategy
- You have B2B SaaS background targeting SMB and Enterprise level
- You are an excellent writer and understand what makes great content that resonates with the target audience and drives business growth
- You are organised, tidy and open to creating new processes to help business efficiency
- You’re at ease with ambiguity and can roll with it when plans evolve.
Extra points for:
- Previous experience targeting Estate Agents
- Working with Hubspot
Compensation, Perks & Benefits
A unique opportunity to collaborate closely with senior leadership and be a key player in shaping the future of PropTech. A dynamic, collaborative work environment where your contributions directly impact our success. Competitive salary and benefits package. Flexible hybrid working arrangements.
Marketing Manager employer: Story Terrace Inc.
Contact Detail:
Story Terrace Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content strategies. This is your chance to demonstrate how you can drive awareness and traffic, just like we do at Homesearch. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Homesearch, and express your interest in working with them. Sometimes, the best opportunities come from a simple conversation rather than a formal application.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools, especially in B2B SaaS. Show potential employers that you’re not just experienced but also eager to grow and experiment, just like we do at Homesearch with our innovative products.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for PropTech: When you're writing your application, let your enthusiasm for the PropTech industry shine through. We want to see that you understand the challenges estate agents face and how our solutions can help them. A personal touch can make all the difference!
Tailor Your Content Strategy Experience: Make sure to highlight your experience in creating and executing content strategies. We’re looking for someone who knows what makes great content that resonates with the target audience. Share specific examples of your past successes to really stand out!
Be Organised and Process-Driven: We love a tidy approach! In your application, mention how you've created processes in previous roles to improve efficiency. This shows us that you’re not just creative but also organised and ready to help us scale our marketing function.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Homesearch!
How to prepare for a job interview at Story Terrace Inc.
✨Know Your Stuff
Before the interview, dive deep into Homesearch and its products, especially HAILO and ReContact. Understand how these tools help estate agents and be ready to discuss how your marketing experience can enhance their impact.
✨Showcase Your Content Skills
Prepare examples of your previous content strategies and campaigns. Be ready to discuss how you’ve driven awareness and engagement in past roles, particularly in B2B SaaS environments. Highlight your writing skills and how they can resonate with the target audience.
✨Be Ready to Collaborate
Since this role involves working closely with Sales and Product teams, think of examples where you've successfully collaborated across departments. Show that you’re a team player who can build strong relationships and drive results together.
✨Embrace Ambiguity
Homesearch is looking for someone who can adapt to changing plans. Prepare to share experiences where you’ve thrived in uncertain situations or turned challenges into opportunities. This will demonstrate your flexibility and problem-solving skills.
