At a Glance
- Tasks: Lead marketing strategy and drive growth in a fast-paced environment.
- Company: Join amicable, a mission-driven company transforming relationship support.
- Benefits: Enjoy private health insurance, generous holiday, and an electric vehicle scheme.
- Other info: Be part of a diverse team committed to inclusivity and personal growth.
- Why this job: Make a real impact on people's lives while shaping innovative marketing strategies.
- Qualifications: Proven leadership in marketing with a focus on AI and data analytics.
The predicted salary is between 60000 - 80000 £ per year.
About us
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions. Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change. amicable is growing quickly as demand increases and the way people approach relationships continues to evolve. Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering. We are proud to be part of the Octopus Group.
About the role
This is a senior leadership role at the heart of amicable's growth. You'll lead the marketing organisation, owning strategy, performance and commercial output across the entire function, and delivering significant year‑on‑year growth on a set budget. You will lead a brand, communications, growth and customer‑focused team with pace, efficiency and a drive for commercial success. You'll architect an AI and martech ecosystem that drives automation across the function and set ways of working that shift the business toward a more agile, automated operating model. You're both a strategic leader and a hands‑on operator. You bring depth across brand, marketing, AI and customer experience and you use it to improve unit economics, increase customer lifetime value and reduce the cost of acquisition, while keeping the brand visible and consistent across all channels. You will own positioning and competitive differentiation, and partner closely with the Co‑Founders and the Commercial, Product, Tech, Sales and Customer Services teams to align marketing with the wider business strategy.
Key responsibilities
- Strategy & leadership
- Own the brand, marketing and customer strategy, budget and plan end‑to‑end aligned to amicable's commercial objectives and strategy for efficient, effective growth.
- Set product positioning and competitive differentiation, testing propositions with audiences to decide how amicable stands out in its market.
- Lead, develop and coach your team – setting clear objectives, ways of working and a regular cadence for performance and development.
- Own the key marketing economic metrics, including customer lifetime value, acquisition cost and revenue – setting targets and reporting against them.
- Deliver significant year‑on‑year growth on a set budget, ensuring agile allocation and efficiency of spend across all channels.
- Consolidate strategy into succinct, commercial narratives that win over the Executive Team and cross‑functional stakeholders.
- AI, automation and marketing technology
- Own the marketing and AI technology ecosystem and its roadmap – ensuring martech solutions are efficient, compliant and serve the wider business.
- Embed AI and automation across all marketing functions, from content creation and copywriting to social media, testing and analysis.
- Identify, adopt and scale AI tools and integrated workflows to accelerate execution, pace and optimisation.
- Own the governance and quality of AI‑generated output, ensuring it meets brand, accuracy and compliance standards.
- Brand, customer and commercial
- Provide strategic brand leadership, ensuring our values and voice are reflected consistently across all channels.
- Develop the marketing and media strategy – determining the most effective channels for reach and conversion into key target segments.
- Optimise the media mix to improve effectiveness and grow the organic contribution of leads and customers.
- Own marketing attribution, tracking and measurement across all channels – allocating budget for ROI and accuracy of reporting.
- Work closely with commercial, sales, product and customer‑facing teams to improve customer experience and marketing propositions.
- Planning, reporting and communication
- Own the annual marketing plan and budget, including resource allocation and reforecasting, aligned to the annual operating plan.
- Develop marketing targets, KPIs and dashboards aligned to reporting requirements from the board, Executive Team and senior stakeholders.
- Create engaging reports on performance, insights and market trends through clear, data‑visualised presentations.
- Ensure all marketing activity complies with GDPR, PECR and the ASA/CAP advertising codes.
About you
- Proven senior marketing leadership in a fast‑growing, consumer‑facing organisation, ideally with a complex product set.
- A strong track record of delivering growth and improving unit economics – including customer lifetime value and acquisition cost – within a controlled budget.
- Fluency in using AI and martech tools to accelerate content creation, testing and analysis, including experience building automated workflows using tools such as n8n, Claude or similar.
- Strong data and analytics capability – you’re able to set strategy from data and brief and interpret tools such as Power BI, the Google Suite, Klip, Airtable and HubSpot.
- Experience across PPC, SEO, AEO, customer marketing, lifecycle and CX strategy, and how these drive revenue, cross‑sell, up‑sell and referral.
- Strategic brand and communications understanding, including the role of PR, ATL, social media and public‑facing communications.
- Strong communication and stakeholder management skills – able to simplify complex data into clear commercial recommendations and bring cross‑functional teams with you.
- Comfortable leading in a fast‑paced, changing environment – you know where to unlock value and how to prioritise.
- Experience leading marketing through periods of rapid scaling and growth, including optimising operating models and ways of working.
- Understanding of UK customer and marketing regulations and compliance requirements.
Compensation, Perks & Benefits
- Private Health Insurance
- Group Life Assurance
- Employee Assistance Programme
- 28 days holiday plus bank holidays per annum
- Enhanced family leave
- Electric Vehicle Scheme
- Share Incentive Plan
- Cycle to Work Scheme
We respect and value people's differences and believe that our teams are at their best when members feel safe to bring their whole selves to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
Marketing Director in London employer: Story Terrace Inc.
At amicable, we pride ourselves on being an exceptional employer that champions kindness, trust, and professionalism in a fast-paced environment. Our commitment to employee growth is reflected in our comprehensive benefits package, including private health insurance, enhanced family leave, and a supportive culture that encourages innovation and collaboration. Located within the dynamic Octopus Group, we offer unique opportunities for career advancement while making a meaningful impact in helping individuals navigate relationship changes with clarity and compassion.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Story Terrace Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Story Terrace Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Story Terrace Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Story Terrace Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Story Terrace Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Story Terrace Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Story Terrace Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Story Terrace Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Story Terrace Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Story Terrace Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
