At a Glance
- Tasks: Build relationships with influencers and partners to elevate Cult Mia's brand presence.
- Company: Join the fastest-growing luxury fashion marketplace in the UK.
- Benefits: Enjoy a competitive salary, hybrid work, and generous holiday allowance.
- Other info: Autonomous role with exciting growth opportunities in a fast-paced environment.
- Why this job: Be part of a dynamic team shaping the future of luxury fashion.
- Qualifications: 3+ years in influencer marketing with a strong network in the US or GCC.
The predicted salary is between 40000 - 45000 £ per year.
About Us
Cult Mia is building the leading online luxury fashion marketplace of tomorrow.
We stand out by curating the most unique, values-driven collections that shoppers won’t find anywhere else.
By constantly scouting the globe, we connect our community with the freshest independent fashion talent.
To date, we've onboarded over 400 brands from 42 countries, offering products across 17 categories.
Our approach to sustainability, developed alongside Positive Luxury, is tied to supporting the brands that align with at least one of our four key values.
Cult Mia is named the fastest-growing fashion company in the UK for the second year in a row, and is entering an exciting scale-up phase following a successful investment round.
With ambitious growth plans over the next three to five years, we’re expanding our marketing team to help take the brand to the next level.
Our focus is on accelerating traction in our two leading markets - the US and the Middle East - and building global brand awareness that matches the strength and uniqueness of our product offering.
We’re looking for sharp, creative marketing minds who are excited to drive forward one of the most dynamic brands in fashion today.
About the Role
We are searching for an entrepreneurial, commercial-minded, culturally fluent luxury marketer who can build a meaningful presence in the US and GCC markets for Cult Mia.
Reporting to the Head of Marketing, you will be responsible for establishing and nurturing relationships with influencers, KOLs, stylists, and B2B partners to deliver long-term value.
This is not a traditional Influencer Manager role.
We are looking for someone who lives and understands what and who influences our customers, can build meaningful relationships that result in commercial impact for the business, and will be entrepreneurial about building the Cult Mia brand via partners in our key growth markets.
You will operate with significant autonomy and trust, collaborating closely with Cult Mia’s E-commerce and Marketing teams, whilst supporting wider Marketing initiatives.
This role requires a highly personable and creative individual with strong planning and organisational skills, as well as a solid understanding of the luxury and independent fashion landscape.
Key Responsibilities
- Influencer Operations
- Design, manage and scale Influencer programmes which drive priority business metrics e. g. Brand awareness, Sales, UGC
- Manage influencer and KOL contract negotiations, gifting, seeding, and program logistics. Support PR agencies and manage in-house interns on logistics where needed.
- Track influencer partnerships and performance, reporting on engagement, reach, and conversion impact.
- Source top-quality influencer and community content for cross-channel use
- B2B Community Architect
- Build and manage day-to-day relationships across key B2B community stakeholder groups, including:
- Influencers & KOLs
- Stylists
- B2B partners
- Develop stakeholder-specific communications whilst championing the Cult Mia tone of voice to keep these communities in the know about the latest at Cult Mia
- Pitch and own the execution of new initiatives to grow these communities with collaborations and events aligned to our marketing calendar.
- Pass on feedback from communities to the relevant teams within the organisation to help us improve our platform and customer experience.
- B2B Events & Activations
- For the 3 stakeholder groups above, conceptualise, organise and host curated Cult Mia events, salons, and private soirees
- Act as project manager, keeping the critical path, sourcing vendors and partners, ensuring execution meets the brand standards of Cult Mia.
- Be the Cult Mia representative behind B2B regional activations. Curate high-value guest list of influencers and tastemakers.
- Support wider Marketing events and activations key to Cult Mia’s Marketing calendar
- Brand & Co-Marketing Partnerships
- Support the Head of Marketing with the execution of B2B partnership opportunities to drive brand awareness, lead generation and revenue, including with our own Cult Mia brands.
- Assist in managing timelines, deliverables, and campaign activations across partnerships.
- Ensure all collaborations reflect Cult Mia’s positioning and meet luxury brand standards.
About You
- Has a minimum of 3+ years of experience of Influencer Management and Marketing or PR
- Experience in building Influencer programmes with proven commercial impact
- Has an existing network of affluent tastemakers in US and/or GCC regions
- Has strong event coordination and organisational skills
- Is confident in engaging with diverse stakeholders in-person and digitally
- Highly autonomous, commercially minded, and capable of operating without granular management in a fast-paced environment
- Has presence, being the face of Cult Mia to our community
- Either embody the Cult Mia woman or have a strong understanding of her lifestyle
- Has worked in a fast-paced start-up/scale-up environment
Compensation, Perks & Benefits
- Hybrid-Mon/Thurbasedin London
- £40-£45ksalary
- 33dayspaidholiday(Inc Bank Holidays)
- Your Birthdayoff
- Company Pension
- Cult Mia Purchase Prices+Useofour Samples Closet
- Interview Process
- Screeningcallwithour Talent Partner Emma(30mins)
- Callwithour Headof Marketing Joana(40mins)
- Shorttakehometasktobepresentedonsiteto Headof Marketingand COOAnahita(3daystocomplete/1houronsite)
- Culturefitcallwith Anahita/Ninaour CEO(30mins)
- #J-18808-Ljbffr
Influencer & Partnerships Manager employer: Story Terrace Inc.
At Story Terrace Inc., we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Marketing Director in the UK, you will not only lead a talented team but also enjoy competitive benefits such as a substantial salary, private health insurance, and ample vacation time, all while contributing to meaningful growth and brand development in a forward-thinking environment.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Partnerships Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Story Terrace Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Story Terrace Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Story Terrace Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Story Terrace Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer & Partnerships Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Story Terrace Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Story Terrace Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Story Terrace Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Story Terrace Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Story Terrace Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Story Terrace Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
