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- Tasks: Lead brand strategy and content creation for a cutting-edge consumer insights platform.
- Company: Attest is transforming how brands leverage consumer insights with innovative technology.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Join a dynamic team at the forefront of AI-driven marketing and brand strategy.
- Qualifications: 7+ years in B2B SaaS marketing, strong leadership skills, and expertise in AI technologies.
- Other info: This role offers innovation autonomy and a chance to shape the future of brand strategy.
The predicted salary is between 80000 - 120000 £ per year.
Job Description
At Attest, we're revolutionising how global brands like Unilever, Netflix, and Bloomberg turn consumer insights into competitive advantage. Positioned at the intersection of evolving technology and rapidly changing consumer behavior, we're building the next generation of consumer intelligence that helps brands understand their customers better than ever before.
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We're seeking a Head of Brand and Content who will lead and execute the strategy that positions Attest as the definitive consumer insights platform for global B2C brands in this next stage of growth. This role combines traditional brand management expertise with cutting-edge AI capabilities to drive scalable growth, enhance customer engagement, and maintain competitive advantage in the rapidly evolving B2B SaaS landscape.
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Salary band: £95K – £115K
\\nKey Responsibilities:\\nStrategic Leadership\\n
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- Lead a comprehensive brand evolution initiative, reimagining brand positioning, developing visual identity, and market presence to align with ambitious business growth targets
- Develop and implement comprehensive brand and content strategy aligned to business objectives and tailored to our Ideal Customer Profile (ICP)
- Create global editorial plans with clear monthly and quarterly goals based on market research and competitive intelligence
- Build, train, and lead content and brand team members while managing cross-functional stakeholders and agencies in data-driven environments
- Serve as brand guardian across all touchpoints, articulating complex strategies to diverse stakeholders while ensuring consistent brand experience
- Establish scalable systems for content operations and brand consistency
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\\nBrand Strategy & Positioning\\n
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- Build brand equity through evolving design identity and tone of voice, telling our brand story and leveraging executive team and insights experts as thought leaders
- Leverage Public Relations to amplify brand narrative and thought leadership, driving awareness, credibility, and positive brand perception with our ICP
- Develop and maintain brand positioning strategies in partnership with the Senior Product Marketing Manager
- Maintain comprehensive brand guidelines and tone of voice frameworks for company-wide consistency and scaling
- Drive measurable business outcomes through brand-aligned content that moves prospects through the buyer journey
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\\nContent Strategy & Creation\\n
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- Lead AI-assisted content creation workflows, utilizing tools like GPT-4, Claude, and Jasper for ideation, copywriting, and content scaling
- Create and manage content for blogs, whitepapers, case studies, social media, email campaigns, and sales enablement materials
- Develop and execute data-driven comprehensive content strategies aligned around clear ROI metrics including impressions, clicks, and AI optimization
- Deliver hyper-personalized content experiences across multiple ICP touchpoints
- Own the website strategy in partnership with Head of Growth Marketing
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\\nSEO & AI Search Optimization\\n
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- Develop content strategies optimized for both traditional search engines and emerging AI-powered search platforms while maintaining human readability and engagement
- Create comprehensive content clusters and topic authority frameworks leveraging keyword research and semantic analysis tools
- Identify content gaps and emerging search trends for strategic content planning that keeps us ahead of the curve
- Design and execute omnichannel brand experiences that leverage AI for personalization and optimization
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\\nKey Requirements\\n
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- 7+ years B2B SaaS content marketing and brand strategy experience with proven ability to scale content operations, build brand awareness, and drive demand generation across multiple channels
- Leadership experience managing direct reports, cross-functional stakeholders and agencies in data-driven environments
- Strategic thinking with hands-on execution and an AI-centric mindset
- Expertise in marketing automation and AI/ML technologies
- Performance accountability with clear ROI and business impact measurement
- Exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders
- Ability to foster a culture of continuous learning and innovation, particularly regarding emerging technologies
- B2B SaaS experience with understanding of complex customer journeys and stakeholder needs
- Proficiency in optimization techniques and A/B testing methodologies
- Performance accountability for brand and content strategy across all touchpoints and experience in crisis communications and reputation management within a B2B context
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\\nWhat Makes This Role Unique\\n
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- Innovation autonomy: Develop original AI-enhanced brand and content strategies, this is not existing playbook execution
- Future focussed: Implement next-generation AI marketing tools and methodologies
- Strategic + tactical balance: strategy owner with hands-on campaign execution
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Head of Brand and Content employer: Story Terrace Inc.
Contact Detail:
Story Terrace Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Content
✨Tip Number 1
Familiarise yourself with the latest trends in AI and B2B SaaS marketing. Understanding how these technologies can enhance brand strategies will give you a competitive edge during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those involved in brand and content strategy. Engaging in conversations can provide insights into the role and help you make valuable connections.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Be ready to share specific examples of how you've used analytics to drive brand awareness and content effectiveness in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've successfully managed teams or cross-functional projects. This will demonstrate your capability to lead the brand and content team effectively.
We think you need these skills to ace Head of Brand and Content
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the responsibilities and requirements of the Head of Brand and Content position. Tailor your application to highlight your relevant experience in B2B SaaS content marketing and brand strategy.
Craft a Compelling CV: Your CV should clearly showcase your 7+ years of experience in content marketing and brand strategy. Emphasise your leadership roles and any successful campaigns you've executed, particularly those that involved AI technologies or data-driven environments.
Write a Tailored Cover Letter: In your cover letter, express your passion for consumer insights and how you can contribute to Attest's growth. Mention specific strategies you would implement and how your background aligns with their goals, especially in leveraging AI for brand and content strategies.
Showcase Your Communication Skills: Given the importance of communication in this role, ensure your application reflects your ability to articulate complex strategies clearly. Use concise language and structure your documents well to demonstrate your exceptional communication skills.
How to prepare for a job interview at Story Terrace Inc.
✨Showcase Your Strategic Vision
As a Head of Brand and Content, you'll need to demonstrate your ability to think strategically. Prepare to discuss your vision for brand evolution and how you would align it with business growth targets. Use examples from your past experiences to illustrate your strategic thinking.
✨Highlight Your Leadership Skills
This role requires strong leadership capabilities. Be ready to share specific instances where you've successfully built and led teams, managed cross-functional stakeholders, and fostered a culture of innovation. Emphasise your experience in data-driven environments and how you've navigated challenges.
✨Demonstrate Your Content Expertise
Since content strategy is a key responsibility, prepare to discuss your experience with AI-assisted content creation and how you've leveraged tools like GPT-4 or Jasper. Bring examples of successful content campaigns you've led, focusing on measurable outcomes and ROI.
✨Prepare for Questions on Brand Positioning
Expect questions about brand positioning strategies and how you would maintain brand consistency across various touchpoints. Think about how you can articulate complex strategies simply and effectively, as this will be crucial in your role as a brand guardian.