Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategy and optimise customer journeys using data and technology.
- Company: Noli, a dynamic beauty tech startup backed by L'Oréal.
- Benefits: Competitive salary, hybrid working, 25 days leave, and private healthcare.
- Why this job: Join us to reshape the beauty industry and make a real impact.
- Qualifications: 7+ years in CRM with strong analytics and project management skills.
- Other info: Collaborative environment where your ideas drive growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Who we are:
Noli is the future of Beauty Tech! 🚀 Backed by L\’Oréal, we launched in 2024 with a BIG mission: to solve the ultimate beauty dilemma; helping users find the perfect products for their unique needs. Based in the heart of London (Holborn), we’re a dynamic, fast-growing startup reshaping the online beauty experience. At Noli, we embrace a vibrant culture where ambition, curiosity, and innovation are at the core of everything we do. Our mission is bold, our team is fearless, and we’re just getting started.
Overview
We’re looking for a CRM & Loyalty Manager to take full ownership of our customer lifecycle strategy. This is a high-impact role sitting at the intersection of data, technology, marketing, and customer experience. You’ll lead the strategy, execution, and performance analysis of CRM initiatives to drive engagement, retention, and lifetime value.
This is more than a support role — this is your channel to lead and grow. You\’ll own and optimise the customer journey end-to-end, from onboarding to reactivation, using advanced segmentation, automation, and personalised content.
Key Responsibilities
CRM Strategy & Ownership
- Develop and lead the end-to-end CRM strategy aligned with commercial goals and brand vision.
- Partner with Product, Data, and Tech teams to integrate behavioural, transactional, and preference data.
- Build and evolve lifecycle programs — onboarding, loyalty, win-back, and more.
Campaign Planning & Execution
- Plan, build, QA, and execute campaigns across promotions, content, and product launches.
- Align CRM calendar with trading, product, and brand teams.
- Deliver a mix of promotional and brand-led content that drives value and engagement.
Segmentation & Personalisation
- Design and manage dynamic segmentation based on user behaviour, lifecycle stage, and preferences.
- Champion 1:1 personalisation at scale using first-party data and AI tools.
Performance, Experimentation & Analytics
- Own the A/B testing roadmap (subject lines, CTAs, send times, creative, etc.).
- Monitor core KPIs (open rates, CTR, CVR, opt-outs, revenue per send, LTV) and optimise accordingly.
- Turn data insights into continuous improvements.
Technology & Operations
- Own and manage the CRM platform (Klaviyo) and its integrations with ecommerce and analytics tools.
- Ensure data hygiene, GDPR compliance, and best-in-class opt-in/consent practices.
- Drive process efficiency and scalability across CRM operations.
What Success Looks Like
- Improved retention and repeat purchase rates across key segments.
- CRM is a top revenue and engagement driver with strong ROI and LTV impact.
- A thriving test-and-learn culture embedded across the CRM team.
- A highly engaged, growing opt-in base.
Required Skills & Experience
- 7+ years in CRM or lifecycle marketing within ecommerce or DTC brands.
- Deep experience with multi-step automated flows and personalised campaigns.
- Strong analytics and A/B testing capabilities; confident in interpreting performance data.
- Advanced knowledge of Klaviyo and CRM integrations with data and ecommerce tools.
- Excellent cross-functional collaborator with strong project management skills.
- A customer-first thinker with a passion for segmentation, testing, and personalisation.
What you’ll get from us:
- Competitive Salary
- Location: Holborn – Central London
- Hybrid working – 3 days onsite & 2 days WFH
- 25 days annual leave with bank holidays on top
- Private Healthcare
Why Join Noli?
We’re not just building a beauty brand — we’re reshaping the industry. At Noli, you’ll work in a collaborative, fast-paced environment where your ideas matter and your work directly impacts growth. This is your opportunity to build a CRM function that’s as strategic and creative as it is performance-driven.
#J-18808-Ljbffr
CRM Lead employer: Story Terrace Inc.
Contact Detail:
Story Terrace Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Network like a pro! Reach out to people in the beauty tech industry, especially those at Noli. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got experience with CRM tools like Klaviyo, make sure to highlight that in conversations. Share specific examples of how you've driven engagement and retention in past roles.
✨Tip Number 3
Prepare for the interview by understanding Noli's mission and values. Think about how your background aligns with their goals and be ready to discuss how you can contribute to their ambitious plans.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Noli team.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Show Your Passion for Beauty Tech: When writing your application, let your enthusiasm for beauty tech shine through! We want to see how your experience aligns with our mission at Noli and how you can contribute to reshaping the online beauty experience.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the CRM Lead role. Highlight your relevant experience in CRM and lifecycle marketing, especially any work with ecommerce or DTC brands. We love seeing how you've made an impact in previous roles!
Be Data-Driven: Since this role is all about data and analytics, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive engagement and retention in your past roles. We’re keen on numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to join our dynamic team!
How to prepare for a job interview at Story Terrace Inc.
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies, especially those relevant to e-commerce and DTC brands. Familiarise yourself with Klaviyo and be ready to discuss how you've used it in past roles to drive engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with A/B testing and performance analytics. Bring examples of how you've turned data insights into actionable strategies that improved customer journeys or campaign performance.
✨Demonstrate Cross-Functional Collaboration
Noli values teamwork, so be ready to share stories about how you’ve successfully collaborated with product, data, and tech teams. Highlight specific projects where your collaboration led to successful CRM initiatives.
✨Emphasise Personalisation and Segmentation
Discuss your approach to personalisation at scale and how you’ve implemented dynamic segmentation in previous roles. Be prepared to explain how these strategies can enhance customer experiences and drive loyalty.
