Marketing Data Analyst in London

StoreBoost Retail provides a unique platform that allows retailers and brands to advertise dynamically to nearby customers during times of low foot traffic, driving both footfall and sales. As one of the few Demand Side Platforms (DSPs) offering programmatic buying combined with dynamic content optimisation at a competitive cost, StoreBoost delivers award-winning creative technology. Our platform is designed to cater to all retailers, from small boutiques to globally recognised brands, helping them engage with customers at critical moments and generate measurable growth.

This is a full‑time hybrid role for a Marketing Data Analyst, based in Greater London with some remote work flexibility. The role sits at the intersection of analytics, storytelling, and commercial engagement. You'll collaborate directly with media planning teams, clients, and senior stakeholders to design measurement frameworks, interpret campaign performance, and communicate data‑driven narratives that influence marketing investment decisions. A key aspect of the role involves working closely with our lead engineer to develop and evolve StoreBoost's data and analytics platform, ensuring it delivers robust campaign impact reporting and credible planning tools that predict expected returns in terms of store sales and footfall.

This is an exceptional opportunity for someone who combines analytical rigor with strong communication skills and wants to shape the future of measurable out‑of‑home advertising. If you're passionate about turning data into stories that drive business outcomes, we'd love to hear from you.

You are a commercially‑minded analytics professional who excels at transforming data into compelling business insights. You're equally comfortable working with traditional media metrics and digital performance data, and you have a natural ability to communicate complex concepts in ways that resonate with diverse audiences. You thrive in client‑facing environments and are energised by the opportunity to influence strategic decisions through data‑driven storytelling. You also understand how to translate analytical requirements into product specifications and work effectively with technical teams.

• Design and implement marketing measurement frameworks across traditional and digital channels, with particular emphasis on DOOH attribution and effectiveness.
• Develop and refine analytics methodologies including Marketing Mix Modelling (MMM), attribution analysis, and incrementality measurement.
• Lead analytical projects that quantify the impact of DOOH campaigns on business outcomes including online conversions, store visits, footfall, and brand metrics.
• Build predictive models and planning tools that forecast campaign performance in terms of store sales and foot traffic.
• Conduct rigorous data exploration, hypothesis testing, and validation to ensure reliable insights.
• Stay current with evolving measurement methodologies and apply best practices to StoreBoost's solutions.

• Work collaboratively with the lead engineer to shape the development of StoreBoost's data and analytics platform.
• Define analytical requirements and specifications for campaign impact reporting features.
• Design and validate planning tools that provide credible forecasts of campaign returns.
• Contribute to the evolution of automated reporting, dashboards, and client‑facing analytics products.
• Ensure platform outputs meet the highest standards of analytical rigour and business usability.
• Provide analytical guidance on data architecture and measurement infrastructure decisions.

• Translate complex analytical findings into clear, compelling narratives for diverse audiences.
• Create impactful visualisations, dashboards, and reports that enable data‑driven decision‑making.
• Present insights and recommendations to clients and senior stakeholders with confidence and clarity.
• Distill multi‑channel campaign performance into actionable strategic guidance.
• Frame analytical outputs in the context of broader business objectives and marketing strategy.

• Work directly with clients to understand their business challenges and measurement needs.
• Collaborate with media planning and buying teams to optimise campaign strategies based on data insights.
• Manage client expectations and build trusted advisor relationships through analytical excellence.
• Support new business opportunities by demonstrating StoreBoost's analytical capabilities and value proposition.
• Contribute to the commercial success of client relationships through insight‑led consulting.

• Partner with internal teams including media planning, product, and technology to enhance StoreBoost's analytics capabilities.
• Interface with data engineering resources to ensure data quality and availability.
• Leverage AI tools and platforms to enhance analytical efficiency and scale.
• Contribute to the continuous improvement of StoreBoost's measurement products and methodologies.

• Proficiency in Marketing Analytics and foundational knowledge of Marketing concepts.
• Strong Analytical Skills, including problem‑solving and critical thinking.
• Experience in Data Analysis and Data Analytics tools and methodologies.
• Proficiency with data visualisation tools and reporting platforms such as Excel, Tableau, Power BI.
• Excellent written and verbal communication skills for presenting insights to stakeholders.
• Ability to collaborate across teams and adapt to a hybrid work environment.
• Bachelor’s degree in Business Analytics, Marketing, Data Science, or a related field.
• Experience with SQL or other database querying languages is a plus.

This role offers a unique opportunity to be at the forefront of measurable DOOH advertising, working with cutting‑edge measurement technologies while developing your expertise in data storytelling and commercial consulting. You'll have direct influence on the development of our analytics platform and the analytical products we bring to market, working with prestigious partners like Westfield. You'll have the autonomy to shape analytical approaches while being supported by a collaborative team committed to innovation in marketing measurement.

• Competitive salary depending on experience.
• Company pension.
• Flexible working.
• Studio building in Farringdon shared with other creative companies.
• 25 days holiday.